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Press publisher tech stack — Marketing tools

Welcome to the Tech Stack survey form, 5th edition! This section is intended for marketing leadership.

All questions are mandatory. For each question, multiple answers are possible.


It’s over to you!

Hello, let’s get to know each other…

Who do you work for?

Your work email address

An email will be sent to confirm your identity.

How many full time employees are in your marketing team?

Which sites use the tech stack you are about to describe?

Approximately how many page views per month do these sites represent?

What tool do you use for web analytics on your websites?

What tool do you use for web analytics on your websites?
A
B
C
D
E
F
G
H
I
J
K
L

Would you say that you are satisfied with your solution?

Would you say that you are satisfied with your solution?

Explain why

Which mobile app analytics tool do you use?

Which mobile app analytics tool do you use?
A
B
C
D
E
F

Would you say that you are satisfied with your solution?

Would you say that you are satisfied with your solution?

Explain why

Who do you work with for subscription management?

Who do you work with for subscription management?
A
B
C
D
E
F
G
H
I
J
K
L
M
N
O

Would you say that you are satisfied with your solution?

Would you say that you are satisfied with your solution?

Explain why

Which tool do you use to build your subscription landing pages?

Which tool do you use to build your subscription landing pages?
A
B
C
D
E
F

Would you say that you are satisfied with your solution?

Would you say that you are satisfied with your solution?

Explain why

To manage digital access to content (on web), which paywall solution do you use?

To manage digital access to content (on web), which paywall solution do you use?
A
B
C
D
E
F

Would you say that you are satisfied with your solution?

Would you say that you are satisfied with your solution?

Explain why

To manage access to your content on mobile apps, which paywall solution do you use?

To manage access to your content on mobile apps, which paywall solution do you use?
A
B
C
D
E
F

Would you say that you are satisfied with your solution?

Would you say that you are satisfied with your solution?

Explain why

Which PSP do you use?

Which PSP do you use?
A
B
C
D
E
F

Would you say that you are satisfied with your solution?

Would you say that you are satisfied with your solution?

Explain why

To send your newsletters and email campaigns, you use

To send your newsletters and email campaigns, you use
A
B
C
D
E
F
G
H
I
J
K
L

Would you say that you are satisfied with your solution?

Would you say that you are satisfied with your solution?

Explain why

As a feedback tool, you use

As a feedback tool, you use
A
B
C
D
E
F

Would you say that you are satisfied with your solution?

Would you say that you are satisfied with your solution?

Explain why

To display on-site engagement journeys (banners, pop-ups...), you use

To display on-site engagement journeys (banners, pop-ups...), you use
A
B
C
D
E
F
G

Would you say that you are satisfied with your solution?

Would you say that you are satisfied with your solution?

Explain why

To distribute your PDF via a reader solution, you have chosen:

To distribute your PDF via a reader solution, you have chosen:
A
B
C
D
E
F
G
H
I

Would you say that you are satisfied with your solution?

Would you say that you are satisfied with your solution?

Explain why

Which tool(s) do you use to collect, manage, and moderate contributions to run your platforms?

Which tool(s) do you use to collect, manage, and moderate contributions to run your platforms?
A
B
C
D
E
F

Would you say that you are satisfied with your solution?

Would you say that you are satisfied with your solution?

Explain why

For push notifications, you work with:

For push notifications, you work with:
A
B
C
D
E
F
G
H

Would you say that you are satisfied with your solution?

Would you say that you are satisfied with your solution?

Explain why

Which data visualization tool(s) do you use to steer your strategy?

Which data visualization tool(s) do you use to steer your strategy?
A
B
C
D
E
F
G
H

Would you say that you are satisfied with your solution?

Would you say that you are satisfied with your solution?

Explain why

Which A/B testing tool(s) do you use?

Which A/B testing tool(s) do you use?
A
B
C
D
E
F
G
H
I

Would you say that you are satisfied with your solution?

Would you say that you are satisfied with your solution?

Explain why

Which games tool(s) do you use?

Which games tool(s) do you use?
A
B
C
D
E
F
G
H
I
J

Would you say that you are satisfied with your solution?

Would you say that you are satisfied with your solution?

Explain why

Which SEO tool(s) do you use?

Which SEO tool(s) do you use?
A
B
C
D
E
F
G
H
I
J
K

Would you say that you are satisfied with your solution?

Would you say that you are satisfied with your solution?

Explain why

Do you use AI in your day-to-day work? If yes, how, for what purpose, and with which tools?

Would you say that you are missing a tool to achieve your goals?

Finally, how would you describe how well your marketing stack fits your strategy?

Finally, how would you describe how well your marketing stack fits your strategy?

Explain why

That’s it, you’re done 🤩
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