Your expertise built the firm. But how much of its growth still runs through you?
The Founder to Firm Index measures how much of your firm’s marketing and sales depends on the founder—and how much runs on a clear story, a connected system, and a team that can carry it.
- A score from 0 to 100 for each stage of growth: Story, System, Send, and Scale
- Your firm’s level, from founder-run to firm-run
- The one place to start
You’ll answer about 38 questions on how your firm actually works today, not how you hope it works. Most ask about the last 90 days or the last 12 months. Plan on 10 to 12 minutes. There are no right answers, only honest ones.
We never name, rank, or share individual firms. With your permission, we include your anonymized answers in combined research on expert-led firms, and we publish only once enough firms have responded that no one can be identified.
Either answer is fine. You’ll get your scorecard either way.
