Market Opportunity Dashboard
Company website / LinkedIn
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How many years has your company been in operation?
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How do you plan on using this deliverable to help your business?
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Describe the services you offer?
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Could you tell us about some desired outcomes you expect for your team in the next year?
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Would you like more information on the qualifications to join our referral network?
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Would you like more information on the qualifications to join our referral network?
How would you define your market in one or 2 sentences?
Which types of companies or solutions do your customers consider as alternatives to yours? (e.g., “other SaaS tools for small businesses,” “freelancers providing similar services.”)
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What makes your offering different or more valuable compared to these alternatives?
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What is the estimated size or potential of this market? (e.g., $X revenue/year, Y customers)
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Which customer segments can you reach most effectively? (e.g., “SMBs in North America using X software”)
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Which segments are too costly or difficult to target? (e.g., “enterprise accounts requiring long procurement cycles”)
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What are the characteristics of your ideal accessible customer? (e.g., industry, size, location, budget range)
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What major trends are emerging in your market? (e.g., “increased demand for remote collaboration tools”)
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How are solution providers adapting to these trends? (e.g., “offering AI-based automation features”)
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Which trends could impact demand for your offerings? (e.g., “shift to subscription pricing models”)
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Which products or services are seeing increased demand? (e.g., “premium analytics modules”)
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Which products, services, or customer segments are experiencing declining or stagnant demand? (e.g., “basic reporting services,” “SMBs in rural regions,” “older software modules”)
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Are there emerging niches that could become growth drivers? (e.g., “micro-learning modules for mobile users”)
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