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S3 · Session Worksheet · Who Are You Actually Building For?

Identity Meets the Market.

In Session 2 you built the picture of who you are. Today you turn that picture outward and find the person who is already looking for exactly that. This is not a marketing exercise — it is a leadership decision.

YOUR IDENTITY FOUNDATION — NINE WORDS FROM SESSION 2

Keep these in front of you for the entire session. Your nine words are the lens. The person you are building for will emerge from them — not from a demographic, not from a revenue opportunity, but from who you actually are.

Vision Word 1

Vision Word 2

Vision Word 3

Voice Word 1

Voice Word 2

Voice Word 3

Value Word 1

Value Word 2

Value Word 3

My Positioning Statement from Session 2

PART 1 · THE CLIENT AUDIT

For each client or experience, ask: did this bring out my nine words — or did it ask me to perform a version of myself that those words don't describe? The pattern that emerges is your data.

Client / Experience 1 — Brings out my nine words OR asks me to perform?

Client / Experience 2 — Brings out my nine words OR asks me to perform?

Client / Experience 3 — Brings out my nine words OR asks me to perform?

Client / Experience 4 — Brings out my nine words OR asks me to perform?

The Pattern — What do my alignment clients or experiences have in common? What do my misaligned ones share?

PART 2 · YOUR IDEAL CLIENT AVATAR

A real person. Not a demographic. Give them a name. Put them in a situation. The more specific and human this description is, the more useful it becomes in every session that follows.

01 · Name and Situation

02 · The Specific Problem

03 · What They Have Already Tried

04 · What They Believe About Themselves

05 · What They Are Secretly Hoping For

06 · How They Find You

PART 3 · THE MATCHING MOMENT

Read your positioning statement. Then read back your avatar description. Ask the only question that matters: Would this specific person feel immediately found by this message? Not vaguely interested. Found.

Yes — This is why it works

Not quite — Here is what is off

PART 4 · WHERE YOUR MAGNET IS STRONGEST

This is not a lane decision — that is Session 4. This is about understanding which audience types give you the most natural access to the person you described.

Rate each: Strong / Possible / Not yet

Individual (1:1 sessions. Deep presence. One transformation at a time.)

Couples (Holding two people and the space between them.)

Group (Facilitation at scale. Your energy holds a container for many.)

Corporate (Credibility-first. Results delivered inside an organisational context.)

Retreats (Full immersion. All dimensions of your identity visible at once.)

The audience type where my magnet is strongest right now — and why

The lane evolves. The magnet stays. You are not choosing forever — you are choosing first, as a leader who has made a decision.