Route-Based Service Business Pricing Snapshot Diagnostic
Purpose: This diagnostic tool helps identify pricing gaps, referral opportunities, and operational bottlenecks for your business in about 10 minutes.
8. Primary Service Type (Check all that apply)
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8. Primary Service Type (Check all that apply)
SECTION 2: Current Pricing Structure
9. How do you currently price jobs?
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9. How do you currently price jobs?
10. What is your current minimum charge for a visit? If unsure, estimate your lowest typical invoice.
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11. Do you charge differently for one-time vs recurring cleanings?
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11. Do you charge differently for one-time vs recurring cleanings?
12. How often do customers push back on price?
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12. How often do customers push back on price?
SECTION 3: Add-Ons & Value Capture
13. Which add-ons do you currently charge for?
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13. Which add-ons do you currently charge for?
14. Do customers frequently request extras you don’t charge for?
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14. Do customers frequently request extras you don’t charge for?
15. Do you bundle any services together into packages?
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15. Do you bundle any services together into packages?
SECTION 4: Costs & Margin Awareness
16. Do you know your average gross margin per job?
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16. Do you know your average gross margin per job?
17. What is your biggest cost pressure right now?
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17. What is your biggest cost pressure right now?
18. When prices increase (labor, supplies), do you adjust customer pricing?
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18. When prices increase (labor, supplies), do you adjust customer pricing?
SECTION 5: Market Positioning
19. How would you describe your positioning?
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19. How would you describe your positioning?
20. Why do customers choose you? (Check all that apply)
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20. Why do customers choose you? (Check all that apply)
21. Are you comfortable being priced higher if value is clearly explained?
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21. Are you comfortable being priced higher if value is clearly explained?
SECTION 6: Growth Friction
22. What happens if you raise prices by 10–20% tomorrow?
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22. What happens if you raise prices by 10–20% tomorrow?
23. What would improved margins allow you to do?
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23. What would improved margins allow you to do?
SECTION 7: Recurring Revenue
These questions relate only to your recurring clients. Estimates are completely fine.
24. How many active recurring clients do you currently have?
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25. What is your average monthly revenue per recurring client?
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26. Approximately how many recurring clients do you lose per month?
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27. What is your approximate gross margin on recurring work?
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28. On average, how many months does a recurring client stay with you?
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SECTION 8: Readiness & Scope Qualification
29. What best describes what you want right now?
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29. What best describes what you want right now?
30. Are you open to implementing pricing changes within 30 days?
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30. Are you open to implementing pricing changes within 30 days?
SECTION 9: Business Direction
31. Are you thinking about transitioning or selling the business at some point?
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31. Are you thinking about transitioning or selling the business at some point?
32. What does your ideal timeline look like?
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32. What does your ideal timeline look like?
33. Have you worked with a broker or advisor on this yet?
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33. Have you worked with a broker or advisor on this yet?
34. Anything else we should know before reviewing your pricing?
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