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Each channel sounds like a different brand.

Decisions are driven by urgency or gut feeling—not by clear criteria.

Your content could easily be posted by a competitor.

The team shares ideas, but no one owns the final call.

The tone shifts depending on who’s writing..

Design changes based on deadlines, not direction.

There's a strategy, but it’s not guiding everyday decisions.

There's constant motion, but not much real progress.

The message changes with every campaign—no clear throughline.

Content looks good, but doesn’t build a cohesive brand.

There's ongoing rework: messages are re-written, content is scrapped.

Communication follows trends—even when they don’t fit the brand.