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The Copy Shop Brief
1. What is your website URL?
2. What email address should we use to contact you?
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3. What product did you purchase? (Example: Headline & CTA combo, full page tune-up etc.)
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4. Where are your customers primarily located? (Example: Dubai, USA, Saudi Arabia, London)
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5. Tell us about your company.
What do you sell? What service do you provide? What's your offer?
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6. What's the primary goal of this copy?
What action do you want readers to take? (Ex: buy now, book a call, sign up for trial, download resource, subscribe etc.)
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7. What are your most important or profitable products/services?
Please list them in order of importance.
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8. Who is your target audience?
You can include demographics, pain points, objections, and what keeps them up at night.
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9. What problem does your product/service solve for this audience?
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10. What are the website URLs of your top 3 competitors?
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11. What makes your offer different from competitors?
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12. What's your brand voice and tone?
Describe how you communicate. Professional? Casual? Witty? Direct? Provide examples of copy you love that matches your style.
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13. Do you have existing brand guidelines, messaging docs, or style guides?
If yes, please provide links or attach files. This helps us match your established voice.
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14. Is there anything we should absolutely avoid?
Topics, phrases, angles, or approaches that don't align with your brand or could offend your audience.
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15. What does success look like for this project?
How will you measure whether this copy works? What metrics or outcomes matter most?
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16. Is there anything else we should know?
Context about your business, recent changes, upcoming launches, seasonal considerations, or anything else that impacts the copy.
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Submit