Page 1 of 4

Social Media & Digital Marketing Executive

Industry: Consumer Goods

Job Type: Part-Time

Work mode: Remote

Salary: ₦200,000

About Company- The Noble Snack Co

Our client is a snack brand dedicated to delighting customers with bold tastes and clean ingredients. They are looking for a creative, organized, and results-driven Social Media & Digital Marketing Executive to grow their online presence, engage their community, and drive awareness and sales. Read more about the client here: https://thenoblesnackco.com/

NOTE: This is a part-time role offered on an initial three-month contract, with the possibility of renewal based on performance and the outcome of the engagement.

Responsibilities

Content Creation & Social Media

• Create engaging social media content and copy for Instagram and Facebook, including captions, hooks, CTAs, Reels concepts, Stories, and promotional content. • Develop monthly content ideas and calendars aligned with Noble's brand, products, campaigns, and seasonal opportunities. • Research relevant food, snack, and social media trends and identify opportunities for Noble. • Work with our graphic designer to turn content concepts into finished visual assets. • Schedule and publish approved content using Meta Business Suite, Later, or similar platforms. • Maintain a consistent brand voice across all social channels.

Community Management • Monitor comments, DMs, mentions and customer interactions. • Respond promptly and appropriately to customers. • Identify and escalate customer issues, product feedback and potential sales or wholesale opportunities.

Digital Marketing • Set up and manage Meta advertising campaigns and, where appropriate, Google Ads. • Monitor campaign performance, audiences and spend and recommend improvements. • Support promotions, product launches and campaigns designed to drive website traffic and sales.

Reporting & Insights

• Track key metrics including reach, engagement, follower growth, website traffic and advertising performance. • Provide a concise monthly report highlighting results, insights and recommendations. • Monitor competitors and identify opportunities for Noble to improve its social presence and performance

Key Expectations

• Proven experience creating and managing social media content for a consumer brand, ideally food, beverage or FMCG.

• Strong copywriting and creative-content skills.

• Good understanding of Instagram, Facebook and Meta advertising.

• Ability to use social media analytics to make practical recommendations.

• Highly organized, proactive and able to work independently.

• Strong understanding of what makes social content engaging and commercially effective. Important: This is not primarily a graphic design role. You will be responsible for developing the content, copy and creative direction, while working with our graphic designer to produce the final visual assets. If this is you, apply below;