PETLA - Founder Insights Survey 2026

Thank you for taking part in this research.

PETLA, a product by Doxazo Technology Ltd, is being developed to help startup founders gain greater clarity about their business so they can make confident, informed decisions.

This short survey explores how founders make decisions, where they experience uncertainty, and the kinds of insights that would help them run and grow their businesses with greater confidence.

Your responses will directly influence the design and development of PETLA.

Estimated completion time: 5 minutes.

Section 1: About Your Startup

1. Which industry best describes your business?

Section 2: How You Make Decisions

2. When you need to make an important business decision, where do you usually look for clarity?(Select all that apply)

3. In which area of your business do you wish you had greater clarity?(Select up to 3)

4. How often do you feel you have enough clarity to make confident business decisions?

5.What usually helps you realise that something needs your attention?

Section 3: Business Clarity

6. What makes it difficult to get a clear picture of what's happening in your business?

7. If you could instantly gain clarity on one aspect of your business every Monday morning, what would it be?

8. Which areas of your business would you like to understand better?(Select up to 3)

9. Think about a recent business decision you made. What information would have given you greater clarity before making that decision?

Section 4: Shaping the Future of PETLA

10. Which of the following would help you gain more clarity when running your business?(Select up to 3)

Knowing what needs my attention first

Understanding what my customers are experiencing

Identifying problems earlier

Seeing patterns I might otherwise miss

Understanding what's driving business performance

Receiving clear recommendations on where to focus

Having a simple view of overall business health

Saving time analysing business information

Other

11. Imagine you had a platform that helped you make better business decisions. Which THREE capabilities would be most valuable? (Select up to 3)

Highlight my biggest business priorities

Summarise customer feedback

Identify recurring customer problems

Recommend where I should focus next

Track overall business health

Alert me to potential issues early

Provide a weekly business summary

Show trends I might otherwise miss

12. How would you prefer to receive business insights?

13. If your business could answer one question for you every day, what would you ask?

14. Would you be interested in helping shape PETLA further?

Yes, I'd be interested in beta testing.

No, thank you.