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How you work out what your store actually made

About 10 minutes. Please describe real events, not opinions. Short answers are fine, and "never happened" is a useful answer too.

I'm researching this problem to decide whether to build a product. Nothing is for sale here. I'm Hieu Tran; I use AI tools to help with this research, including drafting messages and organising responses. Answers are kept private and only shared in anonymised form.

Think of the last time you worked out what you actually made in a week or month, after Amazon or Shopify fees, ads, refunds and product cost. How did you do it, step by step, and how long did it take?

Was there a moment the number surprised you (a fee, a reimbursement, a refund wave, a payout lower than sales)? What happened and what did it cost?

Which tools, spreadsheets or people do you use for this today (Sellerboard, TrueProfit, a bookkeeper…)? What do they get wrong?

What do you pay for them, and what made you switch or stop using one?

Your role

Company website

Monthly revenue

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Email for one or two short follow-up questions (optional)