Page 1 of 1

Your GTM Pack — Tell Us About Your Business

Contact Details

First name

Last name

Email address
We'll send your GTM Pack to this address. Check it's correct.

Company website or LinkedIn URL
We use this to gather live market intelligence about your business before generating your report.

Your Business

Company name

What does your company do?
Be specific. The more detail you give, the more accurate your GTM strategy will be. 2–4 sentences is ideal.

Industry or sector
Choose the closest match

How long has your company been operating?

How many people are in your team (including founders)?

What is your approximate annual revenue?
This helps us calibrate your growth recommendations. All responses are confidential.

Your Customers

Who is your ideal customer?
Describe them specifically — job title, company type, company size, location. The sharper your answer, the better your ICP section will be.

How does your business primarily make money?

How does your business primarily make money?
A
B
C
D
E
F

What is your average deal or contract value?
Think about a typical client — what do they pay per year?

How long does it typically take from first contact to a signed deal?

Your Go-To-Market

Where do you primarily sell?

Which channels are you currently using to generate leads? (Select all that apply)
Only select channels you actively use — not ones you plan to try.

Which channels are you currently using to generate leads? (Select all that apply)Only select channels you actively use — not ones you plan to try.

How many leads or new business conversations do you have per month on average?
Count any conversation with a potential buyer, regardless of channel.

Do you have publicly visible pricing?

Do you have publicly visible pricing?
A
B
C
D

Who are your top 2–3 competitors?
If you're not sure, just name the type of competitor (e.g. 'freelancers' or 'in-house teams'). Leave blank if you genuinely don't know.

How are you different from your competitors?
Don't write what you wish were true — write what your best clients actually say makes you different.

Nearly there — these last questions are the most important. Be honest; the quality of your report depends on it.

The Real Situation

What is your single biggest growth bottleneck right now?
Pick the one that is most true, even if several apply.

What is your single biggest growth bottleneck right now?Pick the one that is most true, even if several apply.
A
B
C
D
E
F
G
H
I
J

What GTM approaches have you already tried that didn't work as expected?
This is critical. Your report will NOT recommend strategies you've already tried and failed with. Be specific — what did you try, how long did you try it, what happened?

What is currently working in your go-to-market, even if it's small?
Even early-stage signals count. If referrals bring any business at all, say so. Your report will build on what's working.

What tools do you currently use for sales, marketing, and customer management?
Include your CRM, email tools, marketing platforms, and anything else you use to manage leads and customers. Leave blank if you're not using anything yet.

Your Goal

What does success look like for you in the next 6 months?
Be specific and quantified where possible — numbers, clients, revenue. Vague answers produce vague strategy.

What is your current monthly or annual revenue (MRR / ARR)?
Approximate is fine. This helps us understand the gap between where you are and where you want to be.

What worries you most about your current GTM approach?
This is optional but the responses here often unlock the most specific and useful recommendations in your report.

If this report could only fix ONE thing for your business, what would be most valuable?
Your report will prioritise recommendations around whichever you select.

If this report could only fix ONE thing for your business, what would be most valuable?Your report will prioritise recommendations around whichever you select.
A
B
C
D
E
F
G

Label: Which AI tools do you currently use, if any?

How comfortable are you with technology and new tools? Be honest — this helps us pitch recommendations at the right level.

How comfortable are you with technology and new tools? Be honest — this helps us pitch recommendations at the right level.
A
B
C
D
E

Do you have a dedicated sales person or team?

Do you have a dedicated sales person or team?
A
B
C

How many outreach messages or calls do you send per month on average? Across all channels — email, LinkedIn, phone, DMs. Approximate is fine.

How many outreach messages or calls do you send per month on average? Across all channels — email, LinkedIn, phone, DMs. Approximate is fine.
A
B
C
D
E