Understanding Skincare Needs & Behaviors
[IMPORTANT: This survey is exclusively for consumers living in the United States. Please participate only if you currently live in the U.S.]
2. Routine complexity
How would you classify the complexity of your skincare routine?
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3. Monthly spending
In a typical month, how much do you spend on skincare products? Include both face and body skincare.
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4. Purchase channel
Where do you most often purchase skincare products?
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7. Purchase decision
Which factors most influenced your most recent skincare purchase? Select all that apply.
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8. Satisfaction
How satisfied were you with the actual results from your most recently used skincare product?
1 = Not at all satisfied
10 = Extremely satisfied
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10. Strong positive or negative experience
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11. Product abandonment
Have you ever stopped using, returned, or abandoned a skincare product because it did not work for you?
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13. Workarounds
Have you ever combined, layered, modified, or improvised skincare products to solve a specific problem?
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16. Spending despite dissatisfaction
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17. Why stay?
What keeps you using a skincare product when it doesn't fully satisfy you? Select all that apply.
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18. Why switch?
What would motivate you to switch to a different skincare product? Select all that apply.
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19. Repurchase
How likely are you to repurchase a recently used skincare product?
1 = Not at all likely
5 = Extremely likely
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20. What makes premium worth it?
Which qualities would make a premium skincare product genuinely worth paying more for? Select all that apply.
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22. Willingness to pay
What is the maximum realistic amount you would personally pay for a product that reliably solved that specific problem?
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