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Customer validation survey

Intro video (40sec)

Improving your Sydney-Melbourne short work trips.

We are currently designing and engineering a first-of-its-kind, ultra-premium EV express service between one of the world's busiest city pairs.

Optimised for those trips where you just want to get there and back as easily as possible - day trips for meetings, conferences or client engagement. Occasions when you wish there were a better way.

We need your help to best shape the experience and would value your perspective.

20 multiple choice questions.
Estimated completion time: 4 minutes

Pain points

1) Do you live in Sydney or Melbourne?

2) Do you often travel between these cities for work?

3) What do you estimate is your typical block time door-to-door each way?

4) What do you find most frustrating or inconvenient about travelling between this city pair? (choose all that apply)

4) What do you find most frustrating or inconvenient about travelling between this city pair? (choose all that apply)

5) How long do you usually visit Melbourne or Sydney on your typical short work trips?

6) How much do you estimate you spend in total on flights, accommodation and ground transport for a typical short work trip?

7) Have you ever considered taking a bus or train to Sydney/Melbourne? Explain in a few words.

8) What would need to change to make you consider taking a bus or train between Melbourne and Sydney?

Typical customer journey

We envisage two kinds of services operating on this route: a day workstation mode and an overnight sleeper mode. We need your help to perfect this inaugural operation. Both are fully EV-powered for a smooth and quiet cabin experience.
This service is not designed for every person on every SYD-MEL trip. With 25,000 people making this trip each day, we are designing this service to meet the needs of up to 2,000 people per day - specifically, the corporate short trip market.
Initial example timings:

Night sleeper service: Daily 9pm departure - 7am arrival

Day workstation service. Daily 9am departure - 7pm arrival.

Service features

9) What features are most important to you? (Choose any you feel is a strong "yes")

9) What features are most important to you? (Choose any you feel is a strong "yes")
Typical travel time on the Sydney-Melbourne route is planned at 10hours. This is designed to give you maximum uninterrupted time to sleep that fits with your regular sleep pattern, or a full day of work.

10) What is the ideal departure time of the overnight service?

11) What is the ideal arrival time of the overnight service?

12) What is the ideal departure time of the day workstation service?

13) What is the ideal arrival time of the day workstation service?

Price sensitivity

Overnight sleeper

When thinking about an overnight sleeper service:

14) At what price point would you consider the service too cheap? (i.e. you might question the quality/safety)

15) At what price point would you consider this service to be a bargain?

16) At what price point would you consider this service to be expensive, but worth it?

17) At what price point would you consider this service to be too expensive to justify?

Day workstation service

When thinking about the day workstation service:

18) At what price point would you consider the service too cheap? (ie you might question the quality/safety)

19) At what price point would you consider this service to be a bargain?

20) At what price point would you consider this service to be expensive, but worth it?

21) At what price point would you consider this service to be too expensive to justify?

22) End of Journey (EOJ) - Showers/bathroom. Assuming you were on an overnight sleeper service, where would you most prefer to shower?

22) End of Journey (EOJ) - Showers/bathroom. Assuming you were on an overnight sleeper service, where would you most prefer to shower?
A
B
C
D

23) What would you think is an expensive but worth it price for a shower, booked through the aura app?

24) How likely would you be to use this overnight service if the price were right for your short work trips? (0=Never, 10=Every time)

24) How likely would you be to use this overnight service if the price were right for your short work trips? (0=Never, 10=Every time)

25) How likely would you be to use this day workstation service if the price were right for your short work trips? (0=Never, 10=Every time)

25) How likely would you be to use this day workstation service if the price were right for your short work trips? (0=Never, 10=Every time)

26) What is the least appealing thing about this service that would need to be addressed for you to consider it?

27) Is there anything else you would like to add?

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