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Customer validation survey

Intro video (40sec)

Improving your Sydney-Melbourne short work trips.

We are currently designing and engineering a first-of-its-kind, ultra-premium service between one of the worlds busiest city pairs.

We need your help to best shape the experience and would value your perspective.

20 multiple choice questions.
Estimated completion time: 4 minutes

Pain points

1) Do you live in Sydney or Melbourne?

2) Do you often travel between these cities for work?

3) What do you estimate is your typical block time door-to-door each way?

4) What do you find most frustrating or inconvenient about travelling between this city pair? (choose all that apply)

4) What do you find most frustrating or inconvenient about travelling between this city pair? (choose all that apply)

5) How long do you usually visit Melbourne or Sydney on your typical short work trips?

6) How much do you estimate you spend in total on flights, accommodation and ground transport for a typical short work trip?


Typical customer journey

We envisage two services operating on this route: a day workstation mode and an overnight sleeper mode service. We need your help to perfect this inaugural operation.

Night sleeper service: Daily 9pm departure - 7am arrival

Scenario: After finishing up working late or dinner, you walk over to the private Aura transit lounge on Collins Street/Martin Place. Lounge opens 60 minutes prior to departure. Relax, enjoy a complimentary nightcap beverage. The exclusive lounge maintains a professional but relaxing and luxurious ambience. Take a private hot shower if you wish (slots can be pre-booked on the Aura app). From 15mins before departure, you can board at your leisure and settle into your private cabin. 9pm sharp the doors close and you depart. Enjoy the features of your cabin and luxury restroom before changing into your pj's, reclining with a fresh, cosy sheet, duvet and pillow, then dimming the atmospheric lights as you drift off to a restful slumber. Cruising through the night. In the morning, wake when you want. Grab a light breakfast box from the snack bar. The sun starts to rise. The vehicle arrives at Martin Place/Collins Street earlier than scheduled to ensure a safety buffer for traffic. You are welcome to loiter in your cabin or move to the lounge for a complimentary shower and hot coffee. You have an hour to float around the lounge. Set off for your day when you are ready. There are bookable bag lockers and meeting rooms if you want.

Day workstation service. Daily 9am departure - 7pm arrival.

Scenario: You leave your home or hotel to walk over to the private Aura transit lounge on Collins Street/Martin Place. Lounge opens 60mins before departure. Relax, enjoy a complimentary morning coffee. The exclusive lounge maintains a relaxed but luxurious professional ambience. Take a pre-boarding shower if you wish (slots can be pre-booked on the Aura app). From 15mins prior to departure, you can board at your leisure and settle into your private cabin. 9am sharp, the door closes, and you depart. Enjoy the features of your cabin before folding out your stable desk as the VIP coach settles into cruise. From your private soundproof cabin, you enjoy a peaceful state of focused flow whilst working on your devices, supported with unlimited Starlink wifi. Phone and video calls can be indulged without disturbing others or being overheard. Cruising through the day, you occasionally gaze out your window at the beautiful Australian countryside vista passing by, bathing your brain in bliss. On demand, you can visit the complimentary snack bar (which includes iced coffees, fruit juices, water, fruits, cookies/chips and light lunch boxes) and the luxury lavatory. There is room to stand and stretch in your cabin, but of course, you should wear your seatbelt when seated. The sun starts to set as you arrive on the outskirts of the city. The VIP coach arrives right on schedule. You are welcome to loiter in your cabin or enter the lounge for a complimentary shower. You arrive right on time to join an evening work event or head to your hotel after a productive day with your regular sleep pattern intact.
Did you know: This solution will also reduce each passenger's emissions on the route by over 90%!

Service features

7) What features are most important to you? (Choose any you feel are a strong "yes")

7) What features are most important to you? (Choose any you feel are a strong "yes")

Typical travel time on the Sydney-Melbourne route is planned at 10hours.

8) What is the ideal departure time of the overnight service?

9) What is the ideal arrival time of the overnight service?

10) What is the ideal departure time of the day workstation service?

11) What is the ideal arrival time of the day workstation service?


Price sensitivity

Overnight sleeper

When thinking about an overnight sleeper service:

12) At what price point would you consider the service too cheap? (ie you might question the quality/safety)

13) At what price point would you consider this service to be a bargain?

14) At what price point would you consider this service to be expensive, but worth it?

15) At what price point would you consider this service to be too expensive to justify?

Day workstation service

When thinking about the day workstation service:

16) At what price point would you consider the service too cheap? (ie you might question the quality/safety)

17) At what price point would you consider this service to be a bargain?

18) At what price point would you consider this service to be expensive, but worth it?

19) At what price point would you consider this service to be too expensive to justify?


20) How likely would you be to use this overnight service if the price were right? (0=Never, 10=Every time)

20) How likely would you be to use this overnight service if the price were right? (0=Never, 10=Every time)

21) How likely would you be to use this day workstation service if the price were right? (0=Never, 10=Every time)

21) How likely would you be to use this day workstation service if the price were right? (0=Never, 10=Every time)

Is there anything else you would like to add?

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