Page 1 of 4

Microbrand - Behaviour Survey

You have $1000 to spend :

*

You have $1000 to spend :

A

Buy a used Omega / Oris

B

A Microbrand

C

$300 Homage + $700 on something else

D

Something else entirely

You're wearing your $1000 microbrand. Someone next to you has a $15,000 Rolex. How do you feel:

*

At $1000, would you rather have:

*

At $1000, would you rather have:

A

A watch that 50,000 people own (proven, popular)

B

A watch that 500 people own (exclusive, rare)

C

A watch where you're in the first 100 (Early Backer, risky )

When you see a $1,000 microbrand, what are you unconsciously comparing it to in your head to decide if it’s “worth it”? ( Be Specific: Brands, Watches, Non-Watch Purchases )

*

Regret Check: Which hurts more

*

Regret Check: Which hurts more

A

You don’t buy a $1,000 watch → it later sells for $3,000

B

You do a $1000 watch → it’s $300 on clearance within a year

You're comparing microbrands at $900-1000 (Christopher Ward, Farer, Traska, Lorier, etc.). They all have good specs and designs. What's the ONE thing a new brand could offer that would make you choose THEM instead? Not better specs—something else entirely.

*

When someone notices your watch and asks about it, what do you want to be able to say that makes you feel proud?

*

Think of a major achievement in the past 2 years (promotion, business launch, personal goal). Did you mark it with anything physical?

*

Think of a major achievement in the past 2 years (promotion, business launch, personal goal). Did you mark it with anything physical?

A

Yes

B

No

What's your single biggest fear about spending $1000 on a microbrand that launched this year?

*

Same Watch

*

Same Watch

A

$800. 2 Year Warranty

B

$1000. 5 Year Waaranty with a Service Network