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Holiday Planning & Artificial Intelligence

This short survey explores how people plan their holidays today and what role Artificial Intelligence plays in that process. Participation takes approximately 3–5 minutes. All responses are anonymous and will be used for research purposes only.

Demographics

Question 1: How old are you?

Question 1: How old are you?
A
B
C
D
E
F
G

Question 2: How often do you travel per year (with at least one overnight stay)?

Question 2: How often do you travel per year (with at least one overnight stay)?
A
B
C
D

Question 3: Which country do you live in?

Question 3: Which country do you live in?
A
B
C
D
E

Holiday Planning in General

Question 4: How do you usually plan your accommodation for holidays? Multiple answers possible

Question 4: How do you usually plan your accommodation for holidays? Multiple answers possible

Question 5: Which of these sources is most important to you personally when choosing a hotel?

Question 5: Which of these sources is most important to you personally when choosing a hotel?
A
B
C
D
E
F
G
H
I

Use of AI Models

Question 6: Have you ever used an AI model for holiday planning?

Question 6: Have you ever used an AI model for holiday planning?
A
B
C
D
E

Question 7: Which AI models do you use for holiday planning? Multiple answers possible

Question 7: Which AI models do you use for holiday planning? Multiple answers possible

Question 8: What specifically do you use AI models for when planning your holiday? Multiple answers possible

Question 8: What specifically do you use AI models for when planning your holiday? Multiple answers possible

Trust & Booking Behaviour

Question 10: How much do you rely on AI model recommendations when choosing a hotel?

Question 10: How much do you rely on AI model recommendations when choosing a hotel?
Scale: 1 = Not at all & 10 = Completely

Question 11: Have you ever booked a hotel that was recommended to you by an AI model?

Question 11: Have you ever booked a hotel that was recommended to you by an AI model?
A
B
C
D
E

Question 12: What prevents you from trusting AI recommendations more when choosing a hotel? Multiple answers possible

Question 12: What prevents you from trusting AI recommendations more when choosing a hotel? Multiple answers possible

Closing Questions

Question 13: Do you think AI models will play a more important role in hotel searches over the next 2–3 years?

Question 13: Do you think AI models will play a more important role in hotel searches over the next 2–3 years?
A
B
C
D
E

Question 14: Do you have a personal experience with AI-assisted holiday planning you'd like to share? (optional)