What would make Krispy Kreme your next craving?

Something visually attractive, different or new

Trying a warm Original Glazed during Hot Now

An attractive coffee and doughnut combination

A limited-edition flavor inspired by Spain

A collaboration with a fashion, music or entertainment brand

A secret event or product drop somewhere in the city

A rewards program that is genuinely worth it

None of these; I am not interested in the brand

I prefer a local café, bakery or another brand

It does not fit my health or dietary habits

The product attracts my attention, but I do not see a reason to return

I have not tried it yet, so I do not know

An unexpected urban installation or live event in Madrid

A Hot Now alert revealing a secret location

A limited edition with a Spanish artist, designer or creator

A challenge with a prize that is genuinely worth winning

A box that can be personalized for another person

An experience designed to be shared with friends

An initiative connected to a local cause or community

Arriving at a gathering with something to share

A spontaneous treat that does not need an occasion