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What’s Really Inside Your Food?

A Survey on Food Ingredients, Additives, and Consumer Awareness

Thank you for taking part in this survey.

We are exploring how people understand food ingredients, what challenges they face when reading food labels, and what tools or information could help consumers make healthier and more confident food choices.

This survey takes approximately 5–7 minutes to complete.

Part 1 — About You

Q1. What is your gender? (Select one)

Q1. What is your gender? (Select one)
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Q2. Which age group do you belong to? (Select one)

Q2. Which age group do you belong to? (Select one)
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Q3. Which of the following best describe you? (Select all that apply)

Q3. Which of the following best describe you? (Select all that apply)
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Q4. Do you have any special dietary needs or health concerns? (Select all that apply)

Q4. Do you have any special dietary needs or health concerns? (Select all that apply)
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Part 2 — Your Food Shopping Habits

Q5. How often do you check ingredient lists when buying food? (Select one)

Q5. How often do you check ingredient lists when buying food? (Select one)
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Q6. Which types of products are you MOST concerned about checking ingredients for? (Select up to 3)

Q6. Which types of products are you MOST concerned about checking ingredients for? (Select up to 3)
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Q7. When you check ingredient lists, what are you usually looking for? (Select all that apply)

Q7. When you check ingredient lists, what are you usually looking for? (Select all that apply)
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Q8. When was the last time you decided NOT to buy a product because of its ingredients? (Select one)

Q8. When was the last time you decided NOT to buy a product because of its ingredients? (Select one)
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Part 3 — Challenges & Frustrations

Q9. What frustrates you most about reading ingredient lists? (Select all that apply)

Q9. What frustrates you most about reading ingredient lists? (Select all that apply)
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Q10. If you don’t understand an ingredient, what do you usually do? (Select all that apply)

Q10. If you don’t understand an ingredient, what do you usually do? (Select all that apply)
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Q11. What is the biggest challenge you personally face when trying to choose healthier food products?

Part 4 — Trust & Information

Q12. What would help you trust ingredient or health ratings the most? (Select up to 3)

Q12. What would help you trust ingredient or health ratings the most? (Select up to 3)
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Q13. What type of ingredient information would be MOST helpful to you? (Select up to 3)

Q13. What type of ingredient information would be MOST helpful to you? (Select up to 3)
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Part 5 — Product Concept & Features

Q14. If a tool could instantly analyze a product’s ingredients and explain them in simple language, how likely would you be to use it? (Select one)

Q14. If a tool could instantly analyze a product’s ingredients and explain them in simple language, how likely would you be to use it? (Select one)
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Q15. Which features would you find MOST valuable? (Select up to 5)

Q15. Which features would you find MOST valuable? (Select up to 5)
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Q16. For a health-focused food app, how important is the visual design and user experience? (Select one)

Q16. For a health-focused food app, how important is the visual design and user experience? (Select one)
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Q17. Have you used any apps or tools with similar functions before? (Select all that apply)

Q17. Have you used any apps or tools with similar functions before? (Select all that apply)
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Q18. Based on your experience with existing health or ingredient apps, what are their biggest weaknesses? (Select all that apply)

Q18. Based on your experience with existing health or ingredient apps, what are their biggest weaknesses? (Select all that apply)
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Part 6 — Pricing & Final Thoughts

Q19. Which pricing model would you prefer for a product like this? (Select one)

Q19. Which pricing model would you prefer for a product like this? (Select one)
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Q20. Which features would you personally be willing to pay for? (Select all that apply)

Q20. Which features would you personally be willing to pay for? (Select all that apply)
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Q21. Is there anything else you wish existed to make understanding food ingredients easier or less stressful? (Optional short answer)