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New Client Brief

Hi! We are Banda. Please fill out our brief so we can better understand you and the task ahead.

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Who are you?

Please tell us about yourself and your company/brand. What exactly do you need us to work on: a company, a brand, a product, or a product line?

What problem are you trying to solve?

For example: you’re not fully sure what your brand stands for or who it’s for; you’re launching a new product; you want more people to know about your brand; you want to change how you're perceived; your brand feels outdated; you need to communicate something specific.

Do you know exactly what you’re coming to us for? Or do you need our help defining the products/services you need?

For example: full brand development from scratch; brand relaunch; identity development or refresh; communication strategy or campaign; development and production of creative digital campaigns.

Your target audience

Who are we talking to? Who’s the core of your communication? What do they care about? What are their interests? What matters to them? How do they currently perceive your brand or product?

Market & your position

What’s happening on the market? Who are your competitors? What are they communicating? What are your advantages? How are you better? Or maybe competitors don’t exist yet or sit in another category.

What should happen as a result?

What should people do/think/feel?

Show us examples

Share 3–5 examples of brands/communications/videos you like (style, mood, message, etc.)

Your KPI

How will we evaluate the results and effectiveness?

What budget are you planning for this task?

Add anything important that we haven’t asked.