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ETAR Brand Sprint — Client Brief
This brief takes 15 minutes. Your answers are the foundation of everything we build. Be as specific as possible — the more context you give, the better the result.
What is your business or brand name?
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What is your website or social media link? (if you have one)
Describe what your business does in plain language. Pretend you're explaining it to a stranger at a dinner party — no jargon, no buzzwords.
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What problem do you solve, and why does it matter to the person you're solving it for?
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What stage is the business at? (Pre-launch / Just launched / Growing / Rebranding)
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Describe your ideal client or customer in specific detail. Age, profession, mindset, what they care about, what keeps them up at night.
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Who are your 2–3 closest competitors? What do you do better than them, and what do they do that you genuinely respect?
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If your brand were a person, describe their personality in detail. How do they speak? How do they dress? How do they make people feel when they walk into a room?
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Which of these best describes the primary feeling your brand should create in someone who encounters it for the first time?
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Which of these best describes the primary feeling your brand should create in someone who encounters it for the first time?
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Confident trust — "These people know what they're doing"
B
Excited curiosity — "I need to know more about this"
C
Calm reassurance — "I'm in good hands"
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Aspirational desire — "I want to be part of this"
List 5 words that must describe your brand. Then list 3 words it must NEVER be associated with. Be specific — not "professional" but something like "surgical" or "unhurried".
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Share 3–5 brands, websites, or visual references you genuinely admire — from any industry. For each one, tell us specifically what you love about it. (A logo? The color palette? The tone of voice? The photography style?)
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If you had to choose one, which visual direction feels closest to where your brand belongs?
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If you had to choose one, which visual direction feels closest to where your brand belongs?
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Dark, editorial, restrained luxury
B
Light, clean, modern minimalism
C
Bold, graphic, high-contrast energy
D
Warm, textured, human and approachable
Which of these will you need the brand identity to work across? (Select all that apply)
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Which of these will you need the brand identity to work across? (Select all that apply)
Website
Social media profiles
Printed materials (business cards, brochures)
Packaging
Signage or physical space
Pitch decks or presentations
Your full name
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Your Email address so we can confirm receipt and send your Day 2 strategy document.
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Submit Brief
