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ETAR Brand Sprint — Client Brief
This brief takes 15 minutes. Your answers are the foundation of everything we build. Be as specific as possible — the more context you give, the better the result.
What is your business or brand name?
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What is your website or social media link? (if you have one)
Describe what your business does in plain language. Pretend you're explaining it to a stranger at a dinner party — no jargon, no buzzwords.
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What problem do you solve, and why does it matter to the person you're solving it for?
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What stage is the business at? (Pre-launch / Just launched / Growing / Rebranding)
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Describe your ideal client or customer in specific detail. Age, profession, mindset, what they care about, what keeps them up at night.
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Who are your 2–3 closest competitors? What do you do better than them, and what do they do that you genuinely respect?
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If your brand were a person, describe their personality in detail. How do they speak? How do they dress? How do they make people feel when they walk into a room?
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Which of these best describes the primary feeling your brand should create in someone who encounters it for the first time?
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A
Confident trust — "These people know what they're doing"
B
Excited curiosity — "I need to know more about this"
C
Calm reassurance — "I'm in good hands"
D
Aspirational desire — "I want to be part of this"
List 5 words that must describe your brand. Then list 3 words it must NEVER be associated with. Be specific — not "professional" but something like "surgical" or "unhurried".
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Share 3–5 brands, websites, or visual references you genuinely admire — from any industry. For each one, tell us specifically what you love about it. (A logo? The color palette? The tone of voice? The photography style?)
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If you had to choose one, which visual direction feels closest to where your brand belongs?
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A
Dark, editorial, restrained luxury
B
Light, clean, modern minimalism
C
Bold, graphic, high-contrast energy
D
Warm, textured, human and approachable
Which of these will you need the brand identity to work across? (Select all that apply)
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Website
Social media profiles
Printed materials (business cards, brochures)
Packaging
Signage or physical space
Pitch decks or presentations
Your full name
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Your Email address so we can confirm receipt and send your Day 2 strategy document.
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Submit Brief
