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LinkedIn Decision Check

A short decision check to determine whether LinkedIn should support pipeline this quarter.

Context & Ownership

This section establishes what prompted the LinkedIn decision to surface now — and whether growth decisions are clearly owned and governed.

1. Which best describes your role?

*

1. Which best describes your role?

A

Head of Marketing

B

Founder / CEO

C

Head of Sales / Revenue

D

Partner / Principal

E

Other (please specify)

Please specify (if other)

2. Who ultimately owns the decision to invest in or deprioritize LinkedIn execution?

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2. Who ultimately owns the decision to invest in or deprioritize LinkedIn execution?

A

I do

B

Shared across leadership

C

Marketing owns it

D

Sales owns it

E

No clear owner

3. When growth initiatives stall or underperform, what usually happens next?

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3. When growth initiatives stall or underperform, what usually happens next?

A

We pause and reassess before continuing

B

We adjust tactics and push forward

C

We add tools or activity

D

We move attention elsewhere

E

It becomes unclear who decides

Current Growth Pressure

This section identifies whether LinkedIn is being considered from clarity or pressure.

4. What prompted you to consider LinkedIn more seriously right now?

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4. What prompted you to consider LinkedIn more seriously right now?

Pipeline feels less predictable

Referrals are slowing

Leadership wants more visibility

Competitors seem more active

We feel behind and need momentum

We are proactively planning our next growth phase

5. Which statement feels most accurate today?

*

5. Which statement feels most accurate today?

A

We have clarity on our growth priorities

B

We have options but no clear sequence

C

We feel pressure to act, even without certainty

D

We are experimenting without strong conviction

Alignment & Prior Exposure

This section establishes the environment LinkedIn execution would be entering — including internal alignment and any prior exposure.

6. How aligned are sales, leadership, and delivery on what LinkedIn would be expected to do?

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6. How aligned are sales, leadership, and delivery on what LinkedIn would be expected to do?

A

Fully aligned

B

Mostly aligned, with minor gaps

C

Some alignment, but mixed expectations

D

Little alignment

E

Not discussed in detail

7. Have you invested in LinkedIn marketing before?

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7. Have you invested in LinkedIn marketing before?

A

Yes — internal effort

B

Yes — external support or agency

C

Yes — both

D

No

7b. What best describes the outcome?

A

Delivered the outcomes we expected

B

Partial results, but unsustainable

C

Activity without meaningful return

D

Created internal friction or fatigue

E

Still unclear why it didn’t work

Authority & Market Signal

This section checks whether LinkedIn would amplify an existing signal — or attempt to manufacture one.

8. Which best describes your current market position?

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8. Which best describes your current market position?

A

Well-known in a specific niche

B

Known through reputation and referrals

C

Known to a small circle only

D

Largely invisible outside existing relationships

9. When prospects engage with you today, what typically convinces them?

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9. When prospects engage with you today, what typically convinces them?

Past results / case examples

Personal trust or referrals

Depth of thinking / judgment

Price or speed

We struggle to articulate why we’re different

Expectations & Patience

This section identifies time horizon and tolerance for signal-building.

10. If LinkedIn were to work well, when would leadership expect to see meaningful impact?

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10. If LinkedIn were to work well, when would leadership expect to see meaningful impact?

A

1–3 months

B

3–6 months

C

6–12 months

D

No fixed timeline

11. Which statement best reflects your tolerance for uncertainty during that period?

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11. Which statement best reflects your tolerance for uncertainty during that period?

A

Comfortable investing before results are obvious

B

Some discomfort, but manageable

C

Low tolerance — we need quick proof

D

Unclear / varies by stakeholder

Decision Orientation

This final section determines whether LinkedIn is likely to be used responsibly.

12. If this check suggested LinkedIn is not the right move right now, what would you most likely do?

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12. If this check suggested LinkedIn is not the right move right now, what would you most likely do?

A

Pause and address upstream constraints

B

Revisit priorities with leadership

C

Seek another channel instead

D

Proceed anyway due to pressure

E

Unsure

*

Name

*

Company

*

Linkedin profile

*