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Focus Group Round 1 Survey

Your email address:

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Before you used it — what did you think Popstart was?

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(Cold, no priming — answer based on your first impression, before you knew more.)

What tools or resources do you currently use to learn about business and build your idea?

Were you able to log in and complete your profile setup without issue?

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A

Yes, no issues

B

Yes, but with some friction

C

No, I ran into a problem

Where did signing up or setup slow you down, if at all?

What did you do first, once you were in?

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Navigation was easy to understand

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1

2

3

4

5

Strongly disagreeStrongly agree

What was confusing about the navigation, if anything?

What was the first moment of value for you?

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Once you were in the app, where did you get stuck, bored, or confused?

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The AI coach and deliverables — worth the time, or not? Why?

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Was there anything you expected to find that wasn't there?

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Overall, Popstart was easy to use

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1

2

3

4

5

Strongly disagreeStrongly agree

Was the imagery appealing?

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1

2

3

4

5

Not appealingVery appealing

What stood out about the imagery?

Would you immediately recognize this brand outside of the app if you saw it?

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A

Yes

B

Probably

C

No

If you had to rate your level of motivation after your first time in the app, what would it be?

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1

2

3

4

5

Not motivatedVery motivated

Did the experience feel like it was speaking to where you're actually at in your business?

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How likely are you to recommend Popstart to a friend?

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0

1

2

3

4

5

6

7

8

9

10

Not at all likelyExtremely likely

Why?

If you described this to another founder, what would you say?

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