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2026 Home Services Owner Survey

This survey is for home services owners of every kind — every trade, every size, and every phase of technology adoption, including those who haven't adopted any. It takes about 5–7 minutes. Every participant gets the full report plus a personalized readout comparing your business to peers in your trade and size band. Responses are confidential and reported in aggregate.

Primary trade?

Approximate annual revenue?

All responses are kept strictly confidential and reported only in aggregate.

Total employees, including owners?

Which best describes your business ownership and leadership?

Single owner-operator, fully active day to day

Single owner, with a management team running daily operations

Multiple owners or partnership, all active

Family-owned, multiple generations involved

Family-owned, succession plan in place

Professional management with owner(s) less involved day to day

In which state is your business headquartered?

Which best describes the geographic footprint of your business?

Local (one metro or county)

Statewide (multiple regions within one state)

Regional (multiple states)

National

Which best describes your company's current use of AI?

No AI usage at the company

AI used informally by individual employees on free or personal accounts, with no company oversight

Paid company-wide AI subscription, with no centralized training or tracking of use cases

Paid company-wide AI subscription, with training and/or tracking of use cases

Active program at the company to identify and execute on high-value AI use cases

Who at your company is the primary driver of evaluating or adopting AI tools?

The owner alone

The owner with informal support from the management team

A specific manager or executive (not the owner)

A formal cross-functional group or committee

No one. Adoption is ad-hoc or hasn't been considered.

A trusted outside advisor (consultant, CPA, MSP, etc.)

How big a problem is each of the following for your business right now?

	1 - Not a problem	2	3	4	5 - Major problem
Answering and booking customer inquiries
Following up on quotes and closing more jobs
Collecting payment / managing AR
Scheduling and dispatch
Owner-level financial visibility and dashboards
Recruiting and retaining field staff
Marketing and lead generation
Bookkeeping and back-office work
Retaining customers

If a tool genuinely worked, in which top two areas would AI create the most value for your business? (Select up to two.)

If you were paying for AI tools or services that genuinely delivered value, which pricing structure would you most prefer?

Flat monthly subscription

One-time setup fee plus monthly subscription

Retainer with a defined scope of work

Outcomes-based pricing (you pay based on measured results)

Equity or revenue share with the implementer

Pay-per-use

I'd build it myself with internal resources

I'm not sure

In one or two sentences: if AI did one thing perfectly for your business, what would that be?

Which best describes your plan for the business over the next 3 to 5 years?

In the last 2 years, how often have you been contacted by private equity firms or acquirers about buying your business?

Buyers of home services businesses (private equity, strategic acquirers, family offices) often pay higher multiples of EBITDA for companies that use technology to expand margins and reduce owner dependence. How would you describe your awareness of how AI adoption could positively affect what your business is worth in a sale?

I've thought about this carefully and quantified the impact

I'm aware it matters but haven't put numbers to it

I've heard about the idea but don't know the details

This is new to me

It doesn't apply to me. I'm not planning a sale.

Your name

Business name

Email address

Your role

Want a brief call to walk through your personalized results?

Yes

Maybe. Send the report first.

No, just the report.