Before you begin, find ten minutes where you won't be interrupted. Make yourself a drink. Sit somewhere you like to think. These questions are not a test. There are no right answers. Only honest ones.
What you write here is for you as much as it is for me. Many women tell me that the act of applying — of finally putting words to what has been living inside them — is itself clarifying. I hope that's true for you.
Take your time. Answer from the place you're actually at, not the place you think you should be.
1.
What is your work and business about, in one or two sentences?
Not the polished elevator pitch, the real essence of what you are offering the world.
How long have you been in it, and what's the thing that's still not working the way you thought it would by now? It's ok if you're just starting... share where you're at.
Marketing: on a scale of 0 = "I know I should, but somehow I don't" to 10 = "I do it consistently", where are you at?
When did you last sell something?
It's been a while, what's the reason you've been telling yourself?
What does your current daily relationship with your business look like?
Be radically honest :)
Running a business changes you as a person: your boundaries, your maturity, your self-trust, the way you make decisions. Where do you feel that most right now?
What would have to shift — inside you or in how you're working — for the next six months to feel genuinely different from the last six?
Why now? What made you stop and actually fill this in?
Hold onto what came up for you here, whether or not we work together.
I will review each application personally and send a personalised invitation with a link to process your deposit within five working days. Thank you for trusting me with this.