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[Liahnson&Company] Amazon Strategy 2026: Unlocking 5X Growth through B2B & B2C Integration

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📅일시: Date & Time: Jan 23, 2026 (Fri), 3:00 PM (KST)
📍장소: ZOOM (Link to be sent on the event day)
đź’¸Admission: Free (* This webinar materials and VOD link will be only available to the first 100 registrants.)

Why do so many sellers fail to tap into the Amazon B2B market?

While most sellers struggle in the red ocean of Amazon B2C, smart companies are pivoting to the B2B market. This sector is four to five times larger than B2C, yet entering the B2B space requires more than just listing products. Sellers must navigate complex hurdles such as tax compliance and country-specific VAT regulations to scale successfully. In this webinar, we reveal the powerful B2B infrastructure of Amazon that most sellers are missing out on. Discover how to automate complex tax and administrative tasks using Amazon’s technology. Don't miss this opportunity to expand your business to corporate clients with higher purchasing power and secure your market position for 2026! (💡Please note: This session will be conducted in Korean. Global participants can join via Zoom’s AI-powered live translation)

This Webinar is for:

âś… Sellers looking to break out of the B2C red ocean and pioneer new markets.
âś… Businesses overwhelmed by VAT and invoicing administrative tasks across different borders.
âś… Companies whose growth is stagnating due to heavy operational burdens despite rising sales.
âś… Strategists seeking a concrete execution plan for new growth engines in 2026. âś… Brands aiming to secure large-scale global corporate clients. âś… Sellers & SMEs wanting to expand their business without heavy additional investment.

Session Agenda:

1. Amazon B2B direction and market opportunity

An overview of why Amazon is focusing on B2B as a core growth area, and why B2B e commerce represents a structurally larger opportunity than B2C. This section explains the characteristics of the global B2B market and how Amazon B2B can serve as a new sales pipeline for companies.

2. Amazon Business as an enterprise focused ecosystem

An explanation of how Amazon Business differs from consumer marketplaces, including verified business buyers and dedicated purchasing environments. This section outlines how trust based B2B transactions are formed and how corporate demand is created and expanded.

3. Administrative complexity in global market expansion

A practical look at the administrative challenges of expanding into Europe, where fragmented tax systems, country specific rules, and evolving e invoicing requirements make the market especially complex. This section explains why administration often becomes a key factor in European expansion.

4. Expanding sales through Amazon

An explanation of how Amazon’s platform infrastructure and administrative automation help both B2B and B2C companies reach new demand and build an additional sales pipeline. This section focuses on how companies can expand sales through Amazon without adding operational complexity.

5. Q&A

Speaker Profile

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Taegang Kim leads comprehensive product strategies at Amazon Europe Headquarters in Luxembourg. He focuses on helping B2B enterprises navigate complex tax and logistics barriers to successfully settle within the Amazon ecosystem. As a bestselling author, he provides deep insights into global business success strategies in a clear and actionable manner.

Register the Webinar Now

A new strategy is essential to scale your business in 2026. Join this webinar to discover exclusive Amazon marketplace strategies directly from an Amazon Senior PM and unlock new growth opportunities.

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