Score

Digital Authority Assessment 

A website/profile, but it's incomplete or outdated

A clear and professional presence across multiple places

I have a decent website, but it isn't actively managed

I don't have a Google Business Profile / I'm not sure

I have one, but it isn't properly maintained

It's actively managed and consistent with my professional identity

Some areas are mentioned, but it's generic

My positioning and areas of practice are very clearly defined

I don't have LinkedIn / it is largely incomplete

My profile clearly establishes my professional expertise and is actively maintained

Occasionally, but without a consistent approach

I share useful professional content fairly regularly

I have a consistent thought-leadership/content strategy

They can find some information, but it's scattered

My experience, credentials, expertise and professional background are presented clearly

Different information appears in different places

My name, photograph, positioning and professional information are consistent everywhere

Different freelancers/vendors handle different things