Product Concept Survey

Bonjour - I'm Chika, founder of A Day With Aslan, a food startup building the next generation of global food products using climate-resilient ingredients. I'm testing two early concepts and need 3 minutes of your honest feedback. No wrong answers.

Section 1: About You

1. How would you describe your relationship with cooking on a typical weekday?

I cook most meals from scratch

I do a mix of cooking and convenience foods (ready to eat, meal kits, etc.)

I mostly rely on convenience foods, takeout, or delivery

It depends on the weekSeveral times a week

Section 2: Hibiscus Chili Crisp

A savory, oil-based finishing sauce made with hibiscus, a drought tolerant crop grown across Latin America and West Africa. Tart, umami-forward, with warm spice.

2. How familiar are you with hibiscus as an ingredient?

Very familiar — I use it regularly

Somewhat familar—I've tried it

I know it mostly as a tea or drink

3. If you saw this at a friend's dinner or on a restaurant menu, how likely are you to try it?

Might or might not

Probably would not

Definitely would not

4. What meal would you put this on?

Section 3: Sorghum + Cowpea Grain Bowl Base

A ready-to-heat whole grain base combining sorghum and cowpeas, two of the world's most climate-resilient crops. Warm, nutty, creamy-chewy texture. High fiber, high protein. Sustained energy. Think rice—but better.

6. How familiar are you with sorghum or cowpeas?

Very familiar—I cook with them regularly

Somewhat familar—I've tried them

Seen them in health stores but never bought

Never heard of them

6. If you saw this at a friend's dinner or on a restaurant menu, how likely are you to try it?

Might or might not

Probably would not

Definitely would not

7. How do you usually make boring meals more exciting? (Select all that apply)

Add a sauce or condiment (hot sauce, chili crisp, soy sauce, etc.)

Use different seasonings or spice blends

Change the cooking technique (air fryer, grill, broil, stir fry, sous vide...you're fancy)

Swap a different protein or vegetable

Follow a recipe or TikTok for inspiration

Add a flavored oil or finishing oil

Honestly, I just eat and deal with it

8. When it comes to carbs like rice, pasta, or bread, which best describes you?

I eat them freely without thinking about it

I enjoy them but try to choose more nutritious options when I can

I actively look for higher protein or fiber alternatives

I've reduced or eliminated them because of how they make me feel

I don't eat many carbs at all

9. If both were available today, which would you buy first?

Hibiscus Chili Crisp

Sorghum Cowpea Grain Bowl