Get early access to the new self-paced course: User-Centric Product-led Growth in the AI Era 🙌

I’m Kate Syuma, Founder of Growthmates and ex-Miro Head of Growth Design.

100+ students from companies like Dropbox, Miro, LinkedIn, GitHub, Revolut, PayPal, and more have already taken the course.

Now I’m turning it into a self-paced version with lifetime access: 15 video lessons from me, 40+ self-paced lessons, 20+ templates and boards with teardowns, and 5 live session recordings.

Take this 3-minute survey and get it 60% lower than the original live course price 🎁

1/5. Tell a bit more about yourself

subscribed to newsletter

I’d also like to receive the Growthmates newsletter with course news, free PLG resources, and join a community of 7.5k+ growth people.

2/5. What are the top 3 challenges you’re facing right now?

Improving time-to-value and leveraging AI for this

Prioritizing the right growth bets and creating a diverse Growth Roadmap

Helping users understand what the AI can actually do in our product

Fostering AI adoption and long-term Retention

Aligning Product, Design, Growth, and Engineering around Growth strategy

Driving Activation through User Onboarding for our product

Connecting AI features to Monetization or Upgrade

Other

3/5. What would make this self-paced course feel most worth paying for?

Instead of the previous live version at $1,199, this new self-paced version will be $499 and includes lifetime access to all materials — including future updates 😍

3/5. What would make this self-paced course feel most worth paying for?

15+ focused video lessons I can complete quickly

40+ self-paced lessons I can go through at my own pace

Real product teardown examples (e.g. 30+ onboarding, activation, and monetization flow breakdowns)

Clear frameworks I can apply right away (e.g. Holistic Activation, Activation frameworks, Growth Roadmap template)

Guest session recordings with strong case studies from leading SaaS and AI products

A practical project that helps me build a clear roadmap from quick wins to bigger bets

Recordings of 5 live sessions (60–90 min each) with deeper dives into Activation, Habit-forming, and Upgrade journeys

Other

4/5. Who would most likely pay for this course?

My company would likely reimburse it

I would pay myself

Not sure yet

I’d need to make a case internally

5/5. If this course helped you solve one thing this year, what would it be?

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