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What Role Does Your Marketing Play?
15 questions about how marketing works in your company
🏢 Block A. Organization
1. Has marketing been reassigned (to sales, product, or finance) in the last 6 months?
*
1. Has marketing been reassigned (to sales, product, or finance) in the last 6 months?
A
Yes
B
No
2. Is marketing budget the first to be cut when problems arise?
*
2. Is marketing budget the first to be cut when problems arise?
A
Yes
B
No
3. Have key marketers left in the last year without being replaced?
*
3. Have key marketers left in the last year without being replaced?
A
Yes
B
No
4. Have marketing functions been outsourced (agencies, freelancers)?
*
4. Have marketing functions been outsourced (agencies, freelancers)?
A
Yes
B
No
📊 Block B. Metrics
5. Do you know your exact Customer Acquisition Cost (CAC)?
*
5. Do you know your exact Customer Acquisition Cost (CAC)?
A
Yes
B
No
6. Do you know your Customer Lifetime Value (LTV)?
*
6. Do you know your Customer Lifetime Value (LTV)?
A
Yes
B
No
7. Is your CAC growing faster than LTV?
*
7. Is your CAC growing faster than LTV?
A
Yes
B
No
8. Is your organic traffic and brand search declining?
*
8. Is your organic traffic and brand search declining?
A
Yes
B
No
⚙️ Block C. Processes
9. Do marketing insights influence the product roadmap?
*
9. Do marketing insights influence the product roadmap?
A
Yes
B
No
10. Do you run A/B tests or rely on intuition?
*
10. Do you run A/B tests or rely on intuition?
A
Tests
B
Intuition
11. Do you have cohort analytics?
*
11. Do you have cohort analytics?
A
Yes
B
No
12. Has the number of launches (campaigns, products, tests) decreased in the last year?
*
12. Has the number of launches (campaigns, products, tests) decreased in the last year?
A
Yes
B
No
🌍 Block D. Market
13. Have competitors strengthened their presence in channels where you reduced activity?
*
13. Have competitors strengthened their presence in channels where you reduced activity?
A
Yes
B
No
14. Are clients complaining about loss of communication or service?
*
14. Are clients complaining about loss of communication or service?
A
Yes
B
No
15. Is your brand search declining?
*
15. Is your brand search declining?
A
Yes
B
No
* This isn't an exact diagnosis, but an invitation to reflect. Honest answers matter more than precise scores.
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