Page 1 of 2

27-Point Google Lead Leak Audit

Find the biggest leak between Google and your next booked electrical job.
Run the free 27-Point Google Lead Leak Audit built for U.S. electrical contractors.
We'll check the path from Google visibility and paid demand to your website, calls, forms, lead tracking and booked-job feedback.
No guaranteed-leads pitch. No generic SEO score.
Start with your business.

First name

Work Email

Company Website

State

About 5 minutes. Your work email is used to identify the business and deliver your audit result.

Service Intent

1. Can a first-time visitor tell within five seconds which electrical services you want more of?

A
B
C
D
E

2. Do your highest-priority services have their own useful service pages instead of being buried in one general services page?

A
B
C
D
E

3. If you actively sell panel upgrades, do you have a dedicated panel/service-upgrade page?

A
B
C
D
E

4. If you actively offer emergency/troubleshooting service, is availability and response expectation clear?

A
B
C
D
E

Website & Conversion Path

5. Can a mobile visitor call you immediately without searching for the phone number?

A
B
C
D
E

6. Is there a short, working service-request or estimate form?

A
B
C
D
E

7. Does the form ask only for information needed to respond and qualify the job?

A
B
C
D
E

8. Do your phone number, business identity and service area remain consistent across key pages?

A
B
C
D
E

Google Business Profile & Local Trust

9. Is your Google Business Profile claimed, verified and tied to the real business?

A
B
C
D
E

10. Does your Google Business Profile category accurately reflect the electrical business you operate?

A
B
C
D
E

11. Are your hours, phone number, website and service areas current and accurate?

A
B
C
D
E

12. Do you have a legitimate process for requesting honest reviews after completed jobs?

A
B
C
D
E

Google Paid Acquisition

13. Do you know whether standard Google Search campaigns are currently running for your business?

A
B
C
D
E

14. Are your paid campaigns separated enough to distinguish materially different service intent?

A
B
C
D
E

15. Does your paid geographic targeting match where your crews can actually serve profitably?

A
B
C
D
E

16. Is someone actively reviewing real search terms and controlling irrelevant traffic?

A
B
C
D
E

Google Pay-Per-Lead / LSA → Performance Max

17. Have you confirmed your current Google pay-per-lead eligibility and verification status?

A
B
C
D
E

18. Are your Google Business Profile, business details, license and any required verification information current?

A
B
C
D
E

19. If your account is part of the 2026 Local Services Ads migration, have you documented its current migration status?

A
B
C
D
E

20. If you use Google's pay-per-lead Performance Max campaign type, are your service types, coverage area, lead routing and phone handling intentionally configured?

A
B
C
D
E

Measurement & Attribution

21. Do you have a documented map of every primary call and form conversion you care about?

A
B
C
D
E

22. Have all important form conversions been submitted and tested end-to-end?

A
B
C
D
E

23. Can you distinguish meaningful phone leads from irrelevant or very short calls in your reporting?

A
B
C
D
E

24. Is first-party lead information captured in a format suitable for enhanced lead measurement where appropriate?

A
B
C
D
E

Lead Handling & Sales Feedback

25. Does every real lead progress through at least a Qualified or Unqualified status?

A
B
C
D
E

26. Can you identify which leads became booked and sold jobs, and feed appropriate outcomes back into your measurement system?

A
B
C
D
E

27. Is there a clear owner and process for missed calls, lead follow-up and unsold estimates?

A
B
C
D
E

Send my requested audit result to the work email above.

Also send me occasional implementation tips and Mosaic Labs offers for electrical contractors. I can unsubscribe at any time.