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Run Your Growth Labs

Before you burn relationship dollars on intros you're not ready for. Before you spend six months in rooms that were never going to convert. Before you pour capital into a sales team that can't sell a story the market doesn't believe yet.

What Growth Labs Is

A clinical read on your company. From both sides of the table.

Growth Labs is not a pitch coaching session. It's not a deck review. It's not a workshop or a pep talk.

It's a diagnostic. A real one.

Marshall pressure-tests the capital story — proof, milestones, distribution logic, and whether the fundraising narrative holds under real scrutiny.

Joshua pressure-tests the buyer story — positioning, trust signals, adoption friction, and whether the product is actually choosable in the real world.

You walk away knowing where you're strong, where you're exposed, and what to fix first — before you spend another dollar, another month, or another relationship finding out the hard way.

Who This Is For

You don't need to be further along. You need to be honest about what comes next.

You don't need a perfect deck. You don't need a polished raise story. You don't need to wait until you're further along.
The founders who get the most out of Growth Labs aren't the most polished ones. They're the most honest ones.
If you're moving fast and what comes next matters — you're ready.

If you're pre-revenue: You have an idea and a story. Growth Labs tests whether the story holds — and whether you're building toward the right first proof before you spend time in rooms you're not ready for.

If you're in market: Something isn't converting the way it should. Warm meetings. Polite interest. Slow no's. Growth Labs finds what the market isn't telling you directly.

If you're about to raise: You're about to spend relationship capital. Growth Labs tells you whether the capital story holds under real scrutiny — before you find out the expensive way.

How It Works

Growth Labs starts cold on purpose. We want the first read the market would get — not the cleaned-up version you made just for us.

Phase 1 — Apply + Book

Fill out this form. Once submitted, you'll receive a link to complete payment and schedule your first session.

After payment, you'll immediately get access to the upload portal and the written questionnaire. We don't review any of it until after your first session. That's by design.

One instruction before anything else: don't rebuild your story for us. Bring the version you'd use this week. That's the point.

Phase 2 — The Cold Session Call 1 — 90 minutes

You own the first 60 minutes. Two hard 30-minute blocks:

The Buyer Room — pitch us like we're the buyer. Use the time however you want. Hard stop at 30 minutes. The Capital Room — pitch us like we're the investor. Same rules. Same hard stop.

We're not looking for polish. We're looking at what the market is actually hearing today.

The final 30 minutes: a few clarifying questions and logistics for what comes next. No feedback yet. That comes later.

Phase 3 — Upload Your Materials Due within 48 hours after the cold session

Send us what you're actually using — decks, website, demo materials, outreach emails, and numbers. You'll also complete the written questionnaire covering buyer, proof, adoption, GTM, capital, and team.

You don't need polished materials. You don't need finished answers. You need honest ones.

Phase 4 — The Pressure-Test Call Call 2 — 60 minutes, approximately 7–10 days after Call 1

Once we've reviewed everything, we come back with our questions. We press on what holds, what breaks, and what still needs proof.

This is not the feedback session. This is where we clarify before we diagnose.

Phase 5 — Report + Debrief Call 3 — 60 minutes, approximately two weeks after Call 2

You receive a written report 24–48 hours before this session. Then we walk through it together — where you're strong, where you're exposed, and what to fix first.

Company Name

Founder Name(s) & Titles

Email addresses?

LinkedIn URL(s)

Which of these describes where you are at right now? (Check all that apply.)

Which of these describes where you are at right now? (Check all that apply.)

What does your solution do in 1-3 sentences?

What are buyers doing today instead of using you? List the top 2–3 options — including competitors, internal workarounds, or "we'll just keep doing it the old way."

What's the next move you're trying to make — and what's in the way?

I confirm that the company founder or CEO will attend all three Growth Labs sessions live. The cold pitch session, the pressure-test call, and the report debrief are designed around direct interaction with the founding team — they cannot be delegated to a team member or completed asynchronously. If scheduling needs to change after booking, I will notify the WTFL team as soon as possible to reschedule.

I confirm that the company founder or CEO will attend all three Growth Labs sessions live. The cold pitch session, the pressure-test call, and the report debrief are designed around direct interaction with the founding team — they cannot be delegated to a team member or completed asynchronously. If scheduling needs to change after booking, I will notify the WTFL team as soon as possible to reschedule.

By submitting this form, I consent to having my Growth Labs sessions recorded by WealthTech Founders Lab for internal use only. Recordings will be used solely by the WTFL team to inform the diagnostic process, prepare the written report, and support the debrief session. Recordings will not be shared publicly, published, distributed, or used for any promotional purpose without my separate written consent.

By submitting this form, I consent to having my Growth Labs sessions recorded by WealthTech Founders Lab for internal use only. Recordings will be used solely by the WTFL team to inform the diagnostic process, prepare the written report, and support the debrief session. Recordings will not be shared publicly, published, distributed, or used for any promotional purpose without my separate written consent.