Score

Digital Readiness Audit

🏢 Other Hospitality or Wellness Business

Less than 20% — most guests book direct

20–40% — mixed, but direct is growing

Over 60% — almost entirely through OTAs

Our own fully branded custom booking system

A mix — some direct on our site, some via third-party

Mindbody, Vagaro, Fresha, or similar third-party widget

Phone and email only — no online booking

We're still figuring out our booking setup

Directly through our own branded website or app

Mostly direct with some third-party platforms

Primarily through third-party platforms or aggregators

They complete the entire booking on our own branded site or app

They start on our site but get redirected to a third-party platform to complete it

The booking experience is fragmented — we know it needs work

We don't have an online booking option at all

Yes — fully integrated, automatically updated, one source of truth

Partially — data exists but spread across 2 or more systems

No — mostly in booking software with gaps, staff memory fills the rest

A personalised branded sequence — thank you, review request, rebooking offer

A generic confirmation or receipt email from our booking software

A manual follow-up if a staff member remembers to do it