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The Donor Retention Gut Check

Are your follow-up systems helping donors stay connected—or quietly giving them reasons to drift away?

Answer six quick questions about thank-yous, first-time donors, board stewardship, donor data, and impact communication. It'll just take a minute. You’ll receive a personal read on what looks strong and where your attention may make the biggest difference.

1. Do you know your current donor retention rate?

2. How many days does it usually take for a real thank-you letter to go out?

3. Do first-time donors receive anything different from repeat donors?

4. Does your board have a clear stewardship role that does not depend on “making the ask”?

5. Do you trust the donor data in your CRM?

6. Do donors hear about impact before they are asked to give again?

7. What is your biggest donor retention or stewardship challenge right now?

You can also share a question, concern, or system that is not working as well as you’d like.

What is your name?

Organization name

Email address

That's it. Once you submit, we'll take a look and follow up directly — no automated report, no sales sequence. Just a read on what we're seeing and where it's worth spending your time.