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The stranger test
Five questions about what actually happens between someone landing on your website and someone enquiring. Answer honestly, it takes two minutes.
Your main call to action, the button you actually want people to click. Where does it send them?
*
A
To one page built for that one thing, with a single next step on it
B
To my contact page
C
To my homepage or my services page, to have a look round
D
I have a few different buttons and they all go somewhere different
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