MBA Research: Innovation and AI – what works and what's missing?

Professional services (eg legal, accounting, recruitment)

Head / Director of Innovation / Head of Innovation

Head of Digital Transformation / Digital Transformation Director

Survival: we are under pressure and need to adapt

Transformation: fundamentally changing how we work

Growth: new markets, customers or revenue streams

Innovation: new products, services or business models

Efficiency: doing what we do cheaper or faster

Consolidation: stabilising and strengthening what we already have

Regulation: we need to comply with new requirements

Technology: we are not making the most of available opportunities

Efficiency: we can do things better than we currently do

Customers: their expectations and needs are changing

Competition: the market is moving and we need to keep up

Board or owners: there is pressure for change from above

We struggle to bring the organisation along