Page 1 of 4

ORDER NOW DEFINING MOMENTS

https://storage.tally.so/6b471064-53e6-4d39-8e07-f543b2924741/WEBPAGE-FINAL-1.png

- RM60.00 per copy (excluding delivery charges)

- Delivery charges are as follows (1-5 copies):

+ West Malaysia (RM8.00)

+ East Malaysia (RM15.00-RM28.00)

- Title was published on 6 February 2026

- ISBN: 978-629-94131-0-3

- Number of pages: 194

- Only 1,000 copies are available for first delivery

- For customers outside Malaysia, please contact the author directly for delivery charges:

+ WhatsApp: +6014-2999147

+ Email: sivacologne65@gmail.com

Book Title: Defining Moments - A Memoir

What's It About?

Thirty-six years at MIDA. He looks back — not to give grand speeches, but to share humble memories filled with small yet defining moments. This collection of short, true stories — none from any training manual — offers relatable experiences, gentle humour and quiet wisdom. Written in simple, warm language, the book feels like a chat with your close friend — the one who’s gone through it all — and still shows up with a smile.

Author: Dato’ Sivasuriyamoorthy Sundara Raja

Dato’ Siva began his career with the Malaysian Investment Development Authority (MIDA) in 1989. Over a career spanning 36 years, he has been deeply involved in shaping Malaysia’s industrial and investment landscape, from policy formulation and incentive structures to hands-on facilitation of foreign and domestic direct investments. Dato’ Siva was promoted as the Deputy Chief Executive Officer (Investment Promotion and Facilitation) on 1 May 2021 and retired from the position on 29 November 2025.

He was appointed as Adjunct Professor by the University of Malaya on 2 January 2026.

Author's Note

It was during an evening dinner with Ryan, Elizabeth’s hubby, in a German restaurant in Hamburg in 2017 that made me think of writing this book. Elizabeth is the new team member I appointed to handle finance and admin matters in the Malaysian Investment Development Authority (MIDA) Frankfurt office. After listening to some of the stories that I shared, Ryan suggested I write an autobiography. To which, I jokingly said, “Who is going to read? Nobody knows me.”

But the idea planted by Ryan made me think of sharing the experiences I have gone

through, the lessons learnt, and the values that I hold dear. Defining Moments is a culmination of that thought.

It is my sincere hope that when you reach the very last page of this book, you will find that my humble story has provided you with some pearls of wisdom.

Excerpt from Foreword

Walking Your Own Path

After reading the book several times, I realised this professional memoir is not only about the working life of a respected public servant. Dato’ Siva also humbly shares his approach to navigating the choppy corporate world, as one who has braved the waves and survived the storms. The deeply personal short stories let us see what drives him — and in doing so, gently help us reflect on what truly drives us. With indefatigable spirit and inspiring mindset, he walks his own path in life.

Good leaders follow rules. Great leaders transcend them.

May you and I also find our own path — one that brings us both professional satisfaction and personal fulfilment.

Buyer Details

We require your details in order to proceed with the book purchase!