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Case for Support

How strong is your case for support practice? This short, evidence-based self-assessment scores your organisation against fundraising standards, shows where your biggest gaps are, and puts the most useful fixes first.
It takes about 5 minutes. Every question is optional, and the more you can share, especially real numbers and documents, the more accurate your result.

Does your NGO have a documented internal case for support that all communications draw from?

Does your NGO have a documented internal case for support that all communications draw from?
A
B
C
D
E

Does your case for support express the real impact your programmes have on people's lives, not just describe your activities?

Does your case for support express the real impact your programmes have on people's lives, not just describe your activities?
A
B
C
D
E

Does your NGO have a compelling, emotionally charged 'big idea' that goes beyond describing your mission, one that donors can rally behind?

Does your NGO have a compelling, emotionally charged 'big idea' that goes beyond describing your mission, one that donors can rally behind?
A
B
C
D
E

Is the whole organisation, board, programme staff, and volunteers, genuinely enthusiastic about fundraising and behind your fundraising proposition?

Is the whole organisation, board, programme staff, and volunteers, genuinely enthusiastic about fundraising and behind your fundraising proposition?
A
B
C
D
E

Does your NGO have a current, publicly accessible external case for support that meets these criteria?

Does your NGO have a current, publicly accessible external case for support that meets these criteria?
A
B
C
D
E

Does your NGO tailor its case for support for different donor audiences, rather than using the same text for everyone?

Does your NGO tailor its case for support for different donor audiences, rather than using the same text for everyone?
A
B
C
D
E

Does your NGO use a structured framework like the Four Pillars, or equivalent, to build its fundraising propositions?

Does your NGO use a structured framework like the Four Pillars, or equivalent, to build its fundraising propositions?
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B
C
D
E

Does your NGO actively collect and use beneficiary or impact stories in fundraising?

Does your NGO actively collect and use beneficiary or impact stories in fundraising?
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B
C
D
E

Does your NGO have ethical guidelines for how beneficiary stories are collected and used, protecting their dignity and ensuring genuine consent?

Does your NGO have ethical guidelines for how beneficiary stories are collected and used, protecting their dignity and ensuring genuine consent?
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B
C
D
E

Suggested uploads

These are optional. If you can share a few, we can check your answers against real evidence and give you a sharper, more useful result:

Internal case for support document (or equivalent internal communications brief)
Evidence that it is referenced in the production of external communications
Statement of the organisation's big idea or campaign proposition
Evidence of cross-organisational buy-in (board minutes, staff onboarding materials, volunteer briefings)
Fundraising investment level (budget as % of income vs prior years)
External case for support document (brochure, website page, or equivalent)
Evidence of most recent update date
Two or more case expressions for different donor segments
Example of a personalised proposition for a major donor or corporate prospect
A completed Four Pillars analysis (or equivalent) for one major fundraising campaign
A fundraising appeal copy showing vision, enemy, hero, recipient, and the three action elements
Examples of fundraising stories used in appeals, website, or donor communications
Story collection process or ethical guidelines document

Upload any of these documents (optional). You can add several files.

A little context

Over the last 3 years, is your work in this area getting better, staying the same, or getting worse?

Over the last 3 years, is your work in this area getting better, staying the same, or getting worse?
A
B
C
D

Where do you keep the relevant records?

Where do you keep the relevant records?
A
B
C
D
E

Anything outside your control that recently affected this area? For example a crisis, a funder leaving, or a sector shock.

This is a demo of the tool. If you have any feedback on it, we would appreciate hearing it.