Lurena Heritage

Welcome to Lurena Heritage. 🤍

I’m currently conducting market research to better understand what consumers genuinely want from the beauty industry.

From rising prices and unnecessary packaging to disappointing formulas, difficult textures and products that simply don’t live up to expectations, I want to hear your honest opinions.

Your feedback will help shape the future of Lurena Heritage.

Thank you for being part of the beginning.

Which age group are you in?

Where are you based?

United Kingdom

Europe

United States

None of the above

How often do you wear makeup?

Every day

Most days.

Occasionally

Rarely

What makeup products do you use regularly?

What matters most to you when purchasing makeup?

Select up to three.

What frustrates you most about the beauty industry today?

Have you ever purchased a beauty product that didn't live up to its price or promise? What happened?

Which makeup textures do you prefer?

What problems have you experienced with makeup formulas?

Are there any products or formulas you actively avoid? Why?

What's one thing you wish affordable beauty brands did better?

What would you consider a reasonable price for a good - quality lip oil?

Under £5

£5-£7

£8-£10

Over £15

What would you consider a reasonable price for a good - quality blush or bronzer?

When buying makeup, which statement best describes you?

I prioritise the lowest price.

I want affordable products that perform well.

I'll pay more for proven performance.

Price isn't a major factor.

How important is product packaging when deciding what to buy?

0= Not important, 10= Extremely important.

Have you ever felt you were paying more for a brand name or attractive packaging than for the actual product?

Yes

Unsure

What expensive makeup products would you love to find a more affordable alternative to?

What would encourage you to try makeup from a new, independent beauty brand?

What would discourage you from purchasing from a new beauty brand?

If you could change one thing about the beauty industry, what would it be?

Would you be interested in applying to become one of five Lurena Heritage product testers?

Yes