B2B SaaS Search Visibility Research

I’m researching how growing B2B SaaS companies approach SEO, organic growth, and visibility in AI-powered search. This short survey will help identify the challenges companies face, what solutions they have tried, and what they value when choosing an SEO partner.

It takes approximately 3–5 minutes. Your answers will help inform more effective, business-focused SEO solutions. This is a research survey, not a sales pitch.

1. What is your company name?

2. What is your company website?

3. What best describes your business?

B2B SaaS subscription.

Business software or licensing.

Vertical SaaS serving a specific industry.

4. What is your current role?

B2B SaaS subscription.

Head of Marketing or Marketing Director.

Head of Growth or Growth Lead.

Content or Demand Generation Lead.

5. How many employees does your company have?

6. What is your company's biggest SEO or search visibility challenge right now?

Organic traffic or rankings have declined

Competitors rank above us

We struggle to generate qualified leads, demos, or trials from organic search

Our product or solution pages are difficult to discover

Our brand is not visible enough in AI-powered search results

We have technical SEO or indexing issues

We struggle to turn organic traffic into customers

We do not know what is preventing growth

SEO is not currently a priority

7. How does this challenge affect your business?

Fewer qualified leads or demo requests

Fewer product trials or sign-ups

Higher customer acquisition costs

Competitors capture opportunities we want

Difficulty entering new markets

Lost revenue or slower growth

We have not measured the impact

No significant business impact

8. What have you already tried to solve your SEO or search visibility challenges, and what results did you get?

9. How does your company currently handle SEO?

In-house SEO specialist

Internal marketing or content team without a dedicated SEO specialist

Freelance SEO professional

A combination of internal and external support

We do not actively work on SEO

10. If you currently invest in SEO, what is missing from your current approach or provider? If you do not invest in SEO, what is holding you back?

11. What monthly budget would your company realistically consider for external SEO support if the business case were clear?

No budget at the moment

Under $500 per month

$500–$1,499 per month

$1,500–$2,999 per month

$3,000–$5,999 per month

$6,000 or more per month

It depends on expected results and scope

12. What would most influence your decision to hire or change an SEO provider?

A clear strategy linked to qualified leads and revenue

Evidence of measurable results or relevant case studies

A technical SEO audit with actionable priorities

Help implementing recommendations, not just delivering reports

Better visibility in Google and other search experiences

Expertise in AI-powered search visibility (GEO / AI search)

Transparent reporting and communication

A clear scope and predictable pricing

Faster execution and progress