Welcome to Life As Art—a guided experience designed to help you reflect, refocus, and create what truly matters.
Inside these pages, you’ll move through a series of chapters filled with thoughtful questions, practical prompts, and space to think deeply about your life, career and leadership.
This is not just a resource to read. It’s a process to engage.
But first, if we haven’t met, I’m executive coach Elaine Morris. I've spent over 30 years asking one question: what does it look like when a leader becomes fully themselves? After serving as President of Townsend Leadership Group and founding Sea Change Inc., I relocated from Dallas to Charleston, South Carolina — and shifted my focus entirely to the coaching work that matters most to me.
A meaningful life is not created by accident.
It is created through a series of 7 intentional steps:
Reflection → Purpose & Values → Vision → 3–5 Year Goals → Annual Goals → Strategy → Execution
Reflection brings awareness of yourself and your current reality.
Purpose and Values help identify what you are made for and how you want to make a positive difference in the world. Together, they serve as both a motivator and a guide for evaluating your goals.
Vision creates the longer view of what is most important to you.
3–5 Year Goals give you a wide enough window to set intentions consistent with your current aspirations and your long-term vision.
Annual Goals help you focus on the most important priorities that support the life you want to create.
Strategy is HOW you will achieve what matters to you.
Execution involves daily and weekly actions that become the stepping stones toward your goals.
Let’s begin creating your masterpiece.
