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EPO EN research form.

Hi! I'm Lauren, building EPO EN, a new wellness apparel brand focused on clothes that make you feel good and skin health. Clothing that works for movement, rest, and everything between.

I'd love your help shaping our first collection. This survey takes about 7 minutes and asks about your habits, preferences, frustrations, and what you wish existed. Your responses are confidential and will directly influence what we create. 

Thank you for helping build something better. 🌱 — Lauren, Founder

1. How do you typically move through your day? (Select all that apply)

1. How do you typically move through your day? (Select all that apply)

2. How often do you usually change clothes throughout your day?

2. How often do you usually change clothes throughout your day?
A
B
C
D

(if Q2 = "Multiple times" or "Once"): Why do you change clothes? (Select all that apply)

(if Q2 = "Multiple times" or "Once"): Why do you change clothes? (Select all that apply)

3. What frustrates you MOST about finding clothing that works for your whole day?

3. What frustrates you MOST about finding clothing that works for your whole day?

4. Do you ever feel physically uncomfortable in your clothes after wearing them for a few hours?

What makes them uncomfortable? (Select all that apply)

4. Do you ever feel physically uncomfortable in your clothes after wearing them for a few hours?What makes them uncomfortable? (Select all that apply)

5. Did you know most clothing (especially "performance clothing") is made from polyester (petroleum-based plastic)?

5. Did you know most clothing (especially "performance clothing") is made from polyester (petroleum-based plastic)?
A
B
C
D

6. Imagine clothing that works for morning yoga, working from home, afternoon errands, and evening relaxation, without changing. How appealing?

6. Imagine clothing that works for morning yoga, working from home, afternoon errands, and evening relaxation, without changing. How appealing?
A
B
C
D

7. What matters MOST in clothing you wear all day?

7. What matters MOST in clothing you wear all day?

8. How do you currently think about rest in your routine?

9. For leggings/pants you'd wear all day, which features matter? Select top 3

9. For leggings/pants you'd wear all day, which features matter? Select top 3

10. Do you currently own any pieces that work for BOTH movement AND rest? If so tell us what is good and bad about them

11. Which pant fit from the images below works best for movement, rest, and everything between?

https://storage.tally.so/6fededc3-315c-461d-badf-e87a4e6b7509/Asset-1.png

12. Which long sleeve top fit from the images below works best for movement, rest, and everything between?

https://storage.tally.so/8fda230d-02d6-45a4-8b46-88ba20c090d6/Asset-2.png

13. Which tank/ bralette fit from the images below works best for movement, rest, and everything between?

https://storage.tally.so/53685130-69ed-4836-a870-f47da53dd05a/Asset-3.png

14. Which recovery mid-layer fit from the images below works best for movement, rest, and everything between?

https://storage.tally.so/c9819642-407e-4a9b-b74d-b29181dc5d16/Asset-4.png

15. Which values matter most to you in the clothing you buy?

15. Which values matter most to you in the clothing you buy?

16. What do you usually spend on a quality pair of everyday leggings/pants?

17. Would you be willing to spend more than usual if they were made of skin friendly or enhancing fabrics?

17. Would you be willing to spend more than usual if they were made of skin friendly or enhancing fabrics?
A
B
C

18. How much do you typically invest in quality clothing per month?

18. How much do you typically invest in quality clothing per month?
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B
C
D
E
F

19. I'm launching with 5 pieces designed to move through your day. Which 3 would you wear most?

19. I'm launching with 5 pieces designed to move through your day. Which 3 would you wear most?

20. What colors feel right for everyday wear? (Pick top 3)

20. What colors feel right for everyday wear? (Pick top 3)

21. What would make the perfect all-day clothing work for you? (If you own pieces that work for both movement and rest, what do you love/hate about them?

22. Where do you currently buy most of your everyday clothing? (Select up to 3)

22. Where do you currently buy most of your everyday clothing? (Select up to 3)

23. How do you typically discover new clothing brands?

23. How do you typically discover new clothing brands?

24. What usually makes you decide to buy from a new brand?

25. Want early access when we launch?

26. Where are you based?

27. A few quick details to help us understand who we're building for:

Age range:

27. A few quick details to help us understand who we're building for:Age range:
A
B
C
D
E
Thank you! Your answers shape what we create. EPO EN is clothing built from the skin outward, for movement, rest, and everything between.
Follow the journey: Instagram: @epo_en