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Brand Authority Scorecard

How Strong Is Your Brand?

Answer these 20 questions to see where your brand stands and what to focus on next to become THE brand in your market.

Positioning

1. I can clearly explain what makes my business different in one sentence

1. I can clearly explain what makes my business different in one sentence
A
B
C
D
E

2. People immediately understand what problem we solve

2. People immediately understand what problem we solve
A
B
C
D
E

3. We are known for one specific thing in our market

3. We are known for one specific thing in our market
A
B
C
D
E

4. Our messaging is consistent across all platforms.

4. Our messaging is consistent across all platforms.
A
B
C
D
E