A 6-week fundraising programme for female founders with consumer brands rooted in culture.
Who this is for
This programme is for female founders building a consumer goods company with a physical product or service that has already launched and has customers. This first cohort is for founders with a live product, so you can apply what you learn straight away.
You want to raise money to reach the next level of your business and unlock scale. Your brand is rooted in a specific culture that is deeply familiar to you and can translate globally and across different contexts. I call this the Cultural Coefficient: how deeply a brand is rooted in a specific culture and how much of its value comes from that culture. The higher it is, the more I want to hear from you.
What this can look like
Food and drink, hair care, skin care, beauty and cosmetics, fashion and accessories, female lifestyle, wellness, and home and fragrance.
Not sure if your category fits? Apply anyway. If you don't see yourself clearly in this description or these examples, please still fill in the form. I would love to hear from you and I'd rather read your application than have you rule yourself out.
What you get
This is not an informational programme or a webinar series. Each week we're going to go deep on a fundraising concept together and you will get some practical tasks to execute. You start your fundraising process from the first session, not after the programme ends. The goal is to get you fundraising-ready and speaking to investors so that you can accelerate towards your fundraising goals and get money in the bank.
What we'll cover
Mindset and positioning, funding options and how the fundraising process works, your numbers and financial model, your pitch deck and story, terms and legals, your data room, targeting investors, warm introductions and cold emails, and pitch practice.
Sessions: Thursdays, 5pm to 7pm UK time, on Zoom. We kick off on 15 October, then run six weeks of working sessions, ending on 26 November.
Spots are limited. I'm only taking 10 women.
How it works: I review responses as they come in and send invitations to apply until Sunday 11 October, so fill this in early.