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The 10-Point Revenue Leak Self-Check

A quick gut-check for where your business might be losing revenue before it's ever tracked in a report. Answer all 10 questions. It takes about 60 seconds.

Before it gets booked

Do you know what percentage of inbound calls actually get answered live, not sent to voicemail?

A
B

Is there a clear, written standard for how fast a form submission or text should get a response?

A
B

If your main point of contact was out sick tomorrow, would inbound leads still get handled the same day?

A
B

During the sales process

Does every active lead in your CRM have a clear owner and a scheduled next action?

A
B

Can you say, right now, how many leads have gone untouched for more than a week?

A
B

Do leads ever get marked "follow up later" with no specific date attached?

A
B

Is there a consistent process for how leads move from "new" to "quoted," or does it vary by person?

A
B

After the estimate goes out

Do you have a defined follow-up sequence for estimates that haven't been accepted after 7 days?

A
B

Can you tell which unsold estimates are still worth pursuing versus which are dead?

A
B

Do you know your estimate-to-close rate, or is it a guess?

A
B