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Short-Form Videos & Purchasing Decisions

Have you ever bought a product after watching a short video (TikTok, Reels, Shorts)?

*

A

Yes

B

No

What makes you stop scrolling and watch a video to the end?

*

A

Strong text hook in the first 3 seconds

B

Trending sound or music

C

Visually appealing / aesthetic editing

D

A relatable or funny situation

Which type of video content makes you trust a product the most?

*

A

Real customer review / Unboxing (UGC)

B

Professional video on the brand's official page

C

Paid promotion by a famous influencer

What type of brand video is most likely to convince you to buy?

*

A

Problem-solving demonstration (e.g., "How to solve X with this product")

B

Aesthetic product showcase (lifestyle & mood)

C

Special discount or limited-time offer

D

Detailed tutorial / How-to-use guide

What is the average price of a product you bought because of a short video?

*

A

Under $15

B

$15 - $50

C

$50 - $100

D

$100+