Autopilot

Kick It Into Gear

Visionary %

Strategist %

Architect %

Catalyst %

What's your name?

Sweet Spot

Stuck Spot

What’s Your CEO Code?

Thought Partner

Strategist

Architect

Catalyst

Thought Partner %

My brain takes off. One idea becomes another and another and another, and half the time I don’t even remember the original one. I’m just following where my brain goes.

I start imagining who it could be for, why it would land, what makes it different. I’m pattern-matching it against everything I know and finding where it clicks.

I can already see it existing. Who's talking about it, what reaction it's getting, how it is changing things. I want to put it in front of someone right now.

I already have 6 ideas about how to build it. I get excited about putting the pieces together. I want to start shaping it.

Visionary

You get a brand new idea. What actually happens first?

I need to move. Get up, change rooms, scrap it and start over with a new angle. Sitting with a stuck problem drains me. I solve by moving, not by staying.

I need space to think it through. A walk, the shower, wandering, talking it through with someone. I can’t solve it until my mind has room to work on it.

When you're stuck on a problem, you...

We leave with a $200 bar bill and eight new business ideas, three of them completely unrelated to the one they brought up. Half the night we weren’t even talking about the original idea anymore.

Girl, I got you. I could totally set up your Notion board and get a rough draft of your website in a week.

Get excited about what it could turn into. “Okay but what if…” You’re two business baddies now, building on each other’s “what ifs,” already seeing where this could land, who it could be for, why it would work. You’re drunk-pitching the first version of the empire it could be.

Already know three people they need to meet. By the end of the night you’ve connected them to two of them and sent an intro text to the third.

A friend tells you about a half-baked business idea over drinks. You...

Things click into place and it's finally clear.

Things are wide open and anything could happen.

Your favorite part of any project is when...

The vision. What’s possible. The thing nobody else is seeing yet. People come to me when they want someone to help them imagine bigger than they currently are.

The connections. The right rooms. The right people. People come to me when they need an introduction, a warm hand-off, a seat at a table they’ve been trying to get into for months.

The how. How to actually build the thing their idea needs in order to exist. The system, the Notion board, the website, the launch sequence, the templates. People come to me when they know what they want and need someone who can make it real.

To turn a half-baked idea into an empire. People come to me when they have the spark but need someone to see the whole chessboard, name the pieces, and plan the moves to actually build the thing.

What do people most often come to you for?

Taking it all in first. Reading, watching, listening, researching, finding the people who’ve already done it. I need to understand it before I touch it.

Jumping in and figuring it out as you go. I’d rather break it than read about it. The thing teaches me by doing.

You learn something new best by...

Somewhere that inspires me. A rooftop in a city I’ve never been to, a cabin in the woods, a hotel bar with a view, an art museum, a bookstore I can get lost in. Anywhere that opens my brain up.

Throwing a pop-up or a party and watching people show up. Hosting a dinner, speaking at an event, opening a new space, launching something publicly. A room full of people, something I made at the center of it, energy everywhere.

Paddleboarding in the morning, building that thing I’ve been wanting to make in the afternoon, bingeing my favorite series at night. Packing in a bunch of different things and loving all of it.

A quiet weekend to finally map out the next six months. A full pot of coffee, my favorite notebook, a whiteboard or a wall of post-its, no interruptions. Just me and the plan I’ve been needing to make.

Pick your dream weekend...

You've got a free afternoon. You'd rather...

My heart. What matters, who it’s for, what I actually give a shit about. If my heart’s in it, I’ll figure out the how later. If it’s not, no plan on earth is going to make me move.

My head. The paths, the trade-offs, the real cost of each one, the pattern underneath. I’d rather sit with a decision for a week than make an emotional one that I’m cleaning up for six months. I love love but I trust logic.

My gut. I just know. The answer shows up in my body before my brain can explain it, and by the time I can tell someone why, I’ve already been living with it for days. Half the time I can’t even explain it, I just know it’s right.

Whichever option gets me to done. I pick the clean path, the efficient one, the version that doesn’t waste my time. If a decision drags, something’s broken in how we’re thinking about it. Give me the one I can execute and finish.

When you have a big decision to make, you go with..

From something in the real world. A problem I ran into, a tool that frustrated me, something I saw working or not working, a conversation that sparked it. My best ideas show up while I’m experiencing the world, not while I’m sitting in my head.

Out of nowhere. I can be anywhere — in a meeting, on a walk, in bed, in the middle of a party — and an idea just lands. All of my ideation happens in my head. The whole thing is already building itself up there before anything in the real world prompts it.

Your best ideas usually show up...

Which compliment lands the deepest?

Itching to move on. Good enough, let's go.

Tightening it up until it's actually right.

A project is 90% done. You're...

I smooth it over so fast and so well that nobody actually knows what I did. I pick up the phone, call them, charm them back, and start moving — but there’s no plan written down, no process logged, no documentation of what happened. It’s just handled. Also I might’ve promised them something I’m not totally sure how I’m going to deliver.

What’s Your CEO Code?

01/15: You get a brand new idea. What actually happens first?