If more people started paying attention to your business next month, would that help you or hurt you?
Attention makes a business bigger, not better. Whatever is already loose, unclear or half-finished gets seen by more people. This checks whether yours is ready to be looked at closely.
Fifteen questions. Five areas. About ten minutes. Answer based on what you could actually show someone today, not what you are planning to do. If two people on your team would answer differently, the honest answer is 1.
0 No. We don't have this.
1 Sort of. It exists, but it is out of date, untested, or lives in one person's head.
2 Yes. It exists, it is current, and the people who need it actually use it.
