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How Frustrating Is Your Foundation?

Most people don’t realize how much time, money, and confidence they lose because of inconsistent foundation shades. This quiz helps you identify where your frustrations come from and shows you how many others struggle the exact same way.

Millions experience the same issues: undertones brands don’t recognize, constant shade mixing, wasted money, and the feeling that “nothing ever matches quite right.”
If any of this sounds familiar, you’re in the right place.

This quiz helps us understand your experience so we can build solutions that serve every tone, every undertone, every season, every day!


How many foundations have you purchased in the last 6 months?

How many foundations have you purchased in the last 6 months?
A
B
C
D

Do you mix shades regularly?

Do you mix shades regularly?

Have you ever returned a foundation because of shade issues?

Have you ever returned a foundation because of shade issues?

How often do you feel confident with your current foundation match?

How often do you feel confident with your current foundation match?

On a scale of 1–10, how frustrated do you feel trying to find your shade?

0 being never frustrated, 10 being always frustrated.
On a scale of 1–10, how frustrated do you feel trying to find your shade?

How much time do you spend adjusting or fixing your foundation after applying makeup?

How much time do you spend adjusting or fixing your foundation after applying makeup?
A
B
C
D
E

Are you satisfied with the current shade inclusivity from beauty brands?

Are you satisfied with the current shade inclusivity from beauty brands?
A
B

Would having a personalized foundation shade made just for you matter in your daily routine?

Would having a personalized foundation shade made just for you matter in your daily routine?
A
B
C

What’s the most frustrating part of foundation for you personally?

What’s the most frustrating part of foundation for you personally?
A
B
C
D
E

One last thing! (& totally optional)

We love highlighting the perspectives of our early insiders. If you’re okay with it, we’d love to share anonymized snippets of your feedback as we continue refining the NovaMirror and educating the community.
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First name & last initial: