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Pravara Media Audit Form
Name
*
Industry
*
Mobile
*
Business email/mail
*
Gap Audit
1.How do people hear about your business?
*
A
someone told them
B
They walked past and came in
C
Google search
D
Instagram/Facebook
E
by Reference
F
Found On just dial
G
Other
2.Have you searched your own business on Google?
*
A
Yes- it shows up Properly,
B
Yes- But details are wrong and missing
C
I searched and nothing came up
D
I have never tried searching for myself
3.Have you searched your own business on Google?
*
A
Young People(20-40)
B
Other shop owner business
C
old customers(50+)
D
Students
E
Other
F
Mixed- all type
4.Where do most of your customers come from?
*
A
within walking distence
B
same city
C
different parts of the city
D
Online- They Order remotely
E
5.What have you tried online for your business?
*
A
posted on the Instagram/Facebook
B
Ran Paid Ads
C
Have Website
D
Use WhatsApp to talk to customers
E
Listed On google maps
F
Nothing yet - just getting started
6.How did those digital efforts go?
*
A
Got some customers from it
B
Got views or likes but no real customers
C
Spent Money but saw no results
D
Did not try anything yet
E
Too early to say
7.If 10 new customers came in this week — could you manage?
*
A
Yes, easily-we have capacity
B
Probably yes but it would be busy
C
It would be very tight
D
No-we would struggle to handle it
8.Where does most of your income come from
*
A
Mostly repeat customers-same people coming back
B
mix of both -roughly 50/50
C
Mostly new customers every time
D
I am not sure- i have not tracked it
9.What does success looks like for u in next 6 months?
*
A
More customers walking in every day
B
More people finding me online
C
Expand to a new location or product
D
Make enough to hire someone
E
Increase my revenue by at least 30%
F
Just get more stable and consistent
Submit