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Netflix Plan Upgrade Survey

An OTT Survey part of a User Research Initiative to dive deep into the viewing habits, preferences, etc. across Indian audiences and demographics. (less than 5 minutes)

Responses to remain completely anonymous, NO Personal Details and anything else to be collected.

Gender?

*

Gender?

Female

Male

Other

Age?

*

Age?

18-24

25-34

35-44

45+

City?

*

City?

Tier 1

Tier 2

Tier 3 / Rural

Which plan of Netflix are you currently on?

*

Which plan of Netflix are you currently on?

Mobile/Basic bundled with Airtel/Jio/VI

Standard/Premium bundled with Airtel/Jio/VI

Standalone Mobile/Basic

Standalone Standard/Premium

Primary reason for Netflix subscription?

*

Primary reason for Netflix subscription?

Content Variety / Exclusivity / Netflix Originals

Huge International Library

Nothing specific, just convenient with internet pack bundling

What other OTT are you subscribed to currently?

*

What other OTT are you subscribed to currently?

JioHotstar

Prime

SonyLiv

Others

None

Primary reason for other OTT subscription?

*

Primary reason for other OTT subscription?

Nothing specific, just convenient with internet pack bundling

Live Sports

Content Variety / Exclusivity

NA

Largely, how are your viewing sessions on Netflix?

*

Largely, how are your viewing sessions on Netflix?

Individual

Group Viewing

What would surely make you (primary reason) upgrade to higher tiered plans (Standard/Premium)

*

What would surely make you (primary reason) upgrade to higher tiered plans (Standard/Premium)

A SmartTV at home

Even higher quality Content Library / Netflix Originals

Exclusive Live Sports Matches / Events with support for Group Viewing

Better support for Group / Shared Viewing

Other

If 'Other' what is it?

Naah, never upgrading!