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Energy Drink Consumer Survey

We're researching what people actually want from energy drinks.
Takes about 2 minutes. Responses are anonymous.

1. How often do you drink energy drinks?

A
B
C
D
E
F
G

2. Which energy drink brands do you currently buy?

3. What are the THREE most important things to you when choosing an energy drink?

4. How much caffeine do you prefer in one energy drink?

A
B
C
D
E
F

5. Which would you rather drink?

A
B
C
D

6. How appealing is an energy drink made with real fruit-derived ingredients?

Not appealingExtremely appealing

7. Which THREE flavors would you be most likely to buy?

8. If you could only choose ONE, which flavor would you buy?

A
B
C
D
E
F
G
H
I
J

9. Consider this energy drink:
Low calorie
Real fruit-derived ingredients
160mg caffeine from green tea
Sodium + potassium + magnesium electrolytes
Vitamins
No artificial sweeteners
No artificial colors
How appealing is this product to you?

Wouldn't interest meExtremely interested

10. Assuming it tasted great, how likely would you be to buy it?

A
B
C
D
E

11. What would you consider a fair price for one 12 oz can?

A
B
C
D
E
F

12. Where would you be most likely to buy it?

13. What's one thing you wish energy drinks did better?

14. What would make you switch from your current energy drink to a new brand?